Makayla Muscat

Sydney

Journalist at Daily Mail Australia

Featured in: Favicon

westernweekender.com.au Favicon

parranews.com.au Favicon

abc.net.au Favicon

bulawayo24.com Favicon

bluemountainsgazette.com.au Favicon

sydneysentinel.com.au Favicon

dailymail.co.uk Favicon

msn.com

thisismoney.co.uk Favicon

mogaznews.com + 3 more

Articles

Slater and Gordon takes aim at Google's alleged anti-competitive behaviour in the local advertising market.

1 week ago | adnews.com.au | Makayla Muscat

Credit: Pawel Czerwinski via UnsplashGoogle faces a potential class action in Australia as law firm Slater and Gordon Lawyers looks at alleged anti-competitive behaviour in the advertising market. The legal action here comes after a US judge ruled that Google acted illegally to acquire and maintain monopoly power by linking its publisher ad server and ad exchange together through contractual policies and technological integration.
Will new Attorney-General delay privacy reforms?

1 week ago | adnews.com.au | Makayla Muscat

Credit: S. Laiba Ali via UnsplashThe timeline for the next wave of privacy reforms in Australia is in limbo following the federal election, leaving the advertising industry unsure whether it will be consulted on changes, AdNews can reveal. The first major update to the Privacy Act in more than a decade took effect last year, but key reforms have yet to land.
Abs, animals and Australian-ness: Inside Bonds' first US campaign

1 week ago | adnews.com.au | Makayla Muscat

Creating Bonds’ first US campaign came with challenges – from coaxing a cold crocodile into action, to keeping wildlife warrior Robert Irwin’s chiselled abs away from the lenses of amateur paparazzi, AdNews can reveal. Made for Down Under, featuring Irwin and music star Tkay Maidza, invites Americans to be “as laid back as Australians” by wearing Bonds underwear.
Winning the rugby rights nudges Nine ahead in the sports broadcast race

2 weeks ago | adnews.com.au | Makayla Muscat

Securing exclusive broadcast rights to the Men’s and Women’s Rugby World Cups has given Nine a stronger position in the sports race than its rivals, according to industry insiders. The deal, reportedly worth $210 million, kicks off with the 2025 British and Irish Lions Tour in June and includes Stan Sport, the 9Network and 9Now. Wallabies and Wallaroos matches will be on free-to-air television.
OMA explains MOVE measurement delay to agencies

2 weeks ago | adnews.com.au | Makayla Muscat

The Outdoor Media Association (OMA) says it has been “extremely transparent” about the delayed launch of enhancements to MOVE. The overhauled out-of-home measurement system was expected to land on June 2, but the OMA has said “this timing is too soon”. “We’re just seeing it as a process,” OMA and MOVE CEO Elizabeth McIntyre told AdNews.
A two-week internship landed this student a job in advertising

2 weeks ago | adnews.com.au | Makayla Muscat

Santosh Murthy and Anna WrightA two-week internship with a media agency opened the door to a full-time role for Anna Wright before she had finished university. The 22-year-old commerce and media student received IPG Mediabrands’ inaugural Woolyungah Indigenous Scholarship. Wright said the experience provided a behind-the-scenes look at how an agency develops strategies and creates campaigns.
Natalie Harvey receives Kerridge Scholarship

3 weeks ago | adnews.com.au | Makayla Muscat

Mamamia CEO Natalie Harvey has been awarded the Maureen Kerridge AM Scholarship. Her career spans two decades at organisations including Seven Network, Mediacom and UM. Harvey said winning the scholarship, felt like a full-circle experience, calling it “almost serendipitous”. “I’m blown away. My first office job was in Maureen’s office at Seven Network. I was 19, wide eyed and impressionable,” she said.
‘Venomous idiocy’ : Why Clive Palmer’s ad blitz failed

3 weeks ago | adnews.com.au | Makayla Muscat

Spending millions on ads and bombarding voters with unsolicited texts didn’t pay off for Clive Palmer’s Trumpet of Patriots because “everyone could see the buffoonery”. The minor party failed to win a single seat in the 2025 federal election, despite spending a reported $60 million on advertising across newspapers, television screens, social media platforms and billboards.
Vinyl Group CMO made redundant

3 weeks ago | adnews.com.au | Makayla Muscat

ASX-listed publisher Vinyl Group has made more redundancies this week, including its CMO Alli Galloway. “After nearly 20 years in the music industry, I’ve finally earned a badge I hadn’t collected yet: redundant. Turns out, it doesn’t come with a trophy… but it does come with a lot of reflection and gratitude,” she said in a LinkedIn post. “This change feels like the right nudge at the right time.
Why this marketing technology company just bought an agency

3 weeks ago | adnews.com.au | Makayla Muscat

Credit: Stephen Harlan via UnsplashAn at first glance unusual deal by XPON Technologies Group, an AI marketing technology company, to acquire a digital agency, Alpha Digital, started with a phone call and firmed with a chat over lunch. The idea was to use the agency to test XPON’s AI output which aims to acquire, retain, and monetise customers, with transparency. For Alpha, being part of XPON gave access to AI technology.