Makayla Muscat

Sydney

Journalist at Daily Mail Australia

Featured in: Favicon

westernweekender.com.au Favicon

parranews.com.au Favicon

abc.net.au Favicon

bulawayo24.com Favicon

bluemountainsgazette.com.au Favicon

sydneysentinel.com.au Favicon

dailymail.co.uk Favicon

msn.com

thisismoney.co.uk Favicon

mogaznews.com + 3 more

Articles

Young Lions 2025 winners - AdNews

1 week ago | adnews.com.au | Makayla Muscat

The Advertising Council Australia (ACA) has named the winners of the 2025 Young Lions Competition, who will represent Australia at the Cannes Lions International Festival of Creativity in June. The five winning teams impressed industry juries with their creative flair and ability to deliver under pressure in a competitive final pitch round on Friday. Tony Hale, CEO of ACA, said Young Lions is all about discovering the very best emerging talent Australia has to offer.
Most Australians think brands aren’t that meaningful

1 week ago | adnews.com.au | Makayla Muscat

Australians are more into me-ship than mateship, according to the Havas Labs 2025 Aussie Futures report which identifies a seismic shift in values after years of economic strain and social change. The findings, of a survey of 2,000, reveal six critical needs of Australians: ‘help me get by’, ‘help me connect’, ‘help me save the world’, ‘help me break free’, ‘help me progress’ and ‘help me build status’.
How iProspect's culture makes it a best place to work

2 weeks ago | adnews.com.au | Makayla Muscat

Culture, often touted as a special sauce for agencies, is the fuel driving growth and helping dentsu’s iProspect cut staff churn and win critical accounts. The agency has been recognised for the second year running on AFR’s Best Places to Work ranking for media and marketing companies and while the recognition is important, it’s how the culture drives success more broadly that’s important to its leadership team.
The importance of local media and first party data

2 weeks ago | adnews.com.au | Makayla Muscat

The gathering and structuring of first party data will be the engine of the advertising world. Collaboration is key, the Future of TV Advertising conference was told in Sydney, during a session titled Local media rising: Navigating the digital landscape against global giants. TVNZ’s Jodi O’Donnell, Operative’s Ben Tatta, OMD’s Sian Whitnall, Paramount’s Rod Prosser and Group M’s Melissa Hey discussed the importance of local media and first party data.
Meta expands Teen Accounts to Facebook and Messenger

2 weeks ago | adnews.com.au | Makayla Muscat

Credit: Brett Jordan via Unsplash Meta has rolled out new safeguards on Instagram and expanded its Teen Accounts to Facebook and Messenger. Under-16s will be barred from using Instagram’s Live feature unless they have parental permission. They will also require parental permission to turn off a feature that blurs images containing suspected nudity in their direct messages.
How DDB resurrected 'iconic' characters for Macca's

2 weeks ago | adnews.com.au | Makayla Muscat

The creative team at DDB Sydney has revealed that tapping into “nostalgia” and celebrating “Aussie culture” boosted McDonald’s summer sales. 'Squad Down Under' mirrors the behaviour of a group of Australian mates who arrange a Macca’s run through a group chat and head down to their local restaurant. The work marked the return of four McDonaldland characters, Birdie, Hamburglar, Officer Big Mac and Grimace, who were gradually phased out of marketing campaigns in the early 2000s.
Clemenger strategy: ‘We want to create ideas people talk about’ - AdNews

2 weeks ago | adnews.com.au | Makayla Muscat

Simon Wassef, now chief strategy officer at Clemenger 2.0, is bullish about the agency’s future. Clemenger BBDO has officially opened shop, blending three Omnicom creative brands – CHEP Network, Clemenger BBDO and Traffik – into one big agency of 350 people. “Before this integration, if a Clemenger client wanted CX or digital capabilities from CHEP, that wasn’t always easy. Or if a Traffik client wanted deeper brand thinking, there were barriers. Now those barriers are gone,” he told AdNews.
Peter Dutton breaks silence on his son Tom's 'white powder' scandal on Neil Mitchell Asks Why podcast - and the major political rival who phoned to offer him support | Daily Mail Online

Sep 3, 2024 | dailymail.co.uk | Padraig Collins |Makayla Muscat

Liberal Party leader Peter Dutton has broken his silence about the impact of his son's 'white powder' scandal and the unexpected support he got from his biggest rival. Tom Dutton, 18, was photographed with what was described in a caption as a 'birthday day treat' at a Surfer's Paradise apartment on the Gold Coast during schoolies week. The teen's picture was taken while he was holding a bag containing white powder in his right hand, which his father said was 'a bad mistake'.
How rising prices are forcing Aussies in exclusive suburbs to tighten their designer purse strings

Aug 4, 2024 | dailymail.co.uk | Makayla Muscat

Cash-strapped Aussies are cutting back as the cost-of-living bites - and even those living in wealthy areas are making sacrifices too. One example is Jessica from Double Bay who is making sacrifices despite living in Sydney's richest suburb which has an average income of $354,000 a year. 'I've cut back on a little bit of travel,' she said.
Pregnant mother Nivek Johnson was weeks away from giving birth when doctors delivered heartbreaking news no-one ever wants to hear

Jul 28, 2024 | dailymail.co.uk | Makayla Muscat

A young mother-of-three was dealt a devastating blow after she was diagnosed with a life-threatening cancer when she was weeks away from giving birth. Canberra woman Nivek Johnson, affectionately known as Niv, was 34-weeks pregnant when she was diagnosed with triple-negative breast cancer. The 37-year-old nurse had felt a firm lump in one of her breasts and initially thought it was mastitis - a painful infection of the breast tissue.