Makayla Muscat

3 weeks ago | adnews.com.au | Makayla Muscat

Cultural training provider Mirri Mirri is urging the media, marketing and advertising industry to consult Indigenous communities – or risk getting it wrong. Indigenous Australians represent just 3% of the population, meaning many companies don’t have direct access to First Nations perspectives and are at greater risk of cultural missteps. Paul Sinclair, director of Mirri Mirri, said the key is creating opportunities for staff to learn directly from First Nations people.

3 weeks ago | adnews.com.au | Makayla Muscat

Meta, the parent company of Facebook and Instagram, is rolling out three tools – Value Optimisation, Incremental Attribution and Value Rules – which allow advertisers target specific campaign targets. These products allow businesses to feed Meta’s AI with more business data, including profit margins, customer lifetime value  and cross-channel attribution metrics.

3 weeks ago | adnews.com.au | Makayla Muscat

The Electoral Commission of South Australia is seeking an advertising agency to design a cross-media campaign to improve public participation in the 2026 state election, AdNews can reveal. An open tender, issued by the Attorney-General’s Department, closes June 10. The successful agency will work with the Electoral Commission of South Australia to deliver an evidence-based campaign that raises awareness, targets diverse audiences, educates disengaged voters, and inspires behaviour change.

4 weeks ago | adnews.com.au | Makayla Muscat

Credit: Nico Smit via UnsplashThe advertising industry is strengthening its commitment to reconciliation through Reconciliation Action Plans (RAPs) to support Aboriginal and Torres Strait Islander communities across Australia. Outdoor media company JCDecaux has announced a two-year plan which outlines actions across employment, education, procurement and partnerships.

1 month ago | adnews.com.au | Makayla Muscat

Credit: Pawel Czerwinski via UnsplashGoogle faces a potential class action in Australia as law firm Slater and Gordon Lawyers looks at alleged anti-competitive behaviour in the advertising market. The legal action here comes after a US judge ruled that Google acted illegally to acquire and maintain monopoly power by linking its publisher ad server and ad exchange together through contractual policies and technological integration.