Articles

  • 1 week ago | adnews.com.au | Makayla Muscat

    Credit: Pawel Czerwinski via UnsplashGoogle faces a potential class action in Australia as law firm Slater and Gordon Lawyers looks at alleged anti-competitive behaviour in the advertising market. The legal action here comes after a US judge ruled that Google acted illegally to acquire and maintain monopoly power by linking its publisher ad server and ad exchange together through contractual policies and technological integration.

  • 1 week ago | adnews.com.au | Makayla Muscat

    Credit: S. Laiba Ali via UnsplashThe timeline for the next wave of privacy reforms in Australia is in limbo following the federal election, leaving the advertising industry unsure whether it will be consulted on changes, AdNews can reveal. The first major update to the Privacy Act in more than a decade took effect last year, but key reforms have yet to land.

  • 1 week ago | adnews.com.au | Makayla Muscat

    Creating Bonds’ first US campaign came with challenges – from coaxing a cold crocodile into action, to keeping wildlife warrior Robert Irwin’s chiselled abs away from the lenses of amateur paparazzi, AdNews can reveal. Made for Down Under, featuring Irwin and music star Tkay Maidza, invites Americans to be “as laid back as Australians” by wearing Bonds underwear.

  • 2 weeks ago | adnews.com.au | Makayla Muscat

    Securing exclusive broadcast rights to the Men’s and Women’s Rugby World Cups has given Nine a stronger position in the sports race than its rivals, according to industry insiders. The deal, reportedly worth $210 million, kicks off with the 2025 British and Irish Lions Tour in June and includes Stan Sport, the 9Network and 9Now. Wallabies and Wallaroos matches will be on free-to-air television.

  • 2 weeks ago | adnews.com.au | Makayla Muscat

    The Outdoor Media Association (OMA) says it has been “extremely transparent” about the delayed launch of enhancements to MOVE. The overhauled out-of-home measurement system was expected to land on June 2, but the OMA has said “this timing is too soon”. “We’re just seeing it as a process,” OMA and MOVE CEO Elizabeth McIntyre told AdNews.

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Makayla Muscat
Makayla Muscat @MakaylaMuscat
25 Apr 25

Lest we forget. https://t.co/2oHAJpKqFW

Makayla Muscat
Makayla Muscat @MakaylaMuscat
3 Apr 25

RT @racing_nsw: “I don’t think we’ve seen the best of him or got to the bottom of him yet." Shaun Clotworthy hopes there's one more big ru…

Makayla Muscat
Makayla Muscat @MakaylaMuscat
31 Mar 25

RT @ladbrokescomau: "If he keeps improving, it's pretty scary." Willydoit is looking to become the next NZ Derby winner to conquer the Aus…