Makayla Muscat

12 hours ago | adnews.com.au | Makayla Muscat

Spending millions on ads and bombarding voters with unsolicited texts didn’t pay off for Clive Palmer’s Trumpet of Patriots because “everyone could see the buffoonery”. The minor party failed to win a single seat in the 2025 federal election, despite spending a reported $60 million on advertising across newspapers, television screens, social media platforms and billboards.

17 hours ago | adnews.com.au | Makayla Muscat

ASX-listed publisher Vinyl Group has made more redundancies this week, including its CMO Alli Galloway. “After nearly 20 years in the music industry, I’ve finally earned a badge I hadn’t collected yet: redundant. Turns out, it doesn’t come with a trophy… but it does come with a lot of reflection and gratitude,” she said in a LinkedIn post. “This change feels like the right nudge at the right time.

1 day ago | adnews.com.au | Makayla Muscat

Credit: Stephen Harlan via UnsplashAn at first glance unusual deal by XPON Technologies Group, an AI marketing technology company, to acquire a digital agency, Alpha Digital, started with a phone call and firmed with a chat over lunch. The idea was to use the agency to test XPON’s AI output which aims to acquire, retain, and monetise customers, with transparency. For Alpha, being part of XPON  gave access to AI technology.

3 days ago | adnews.com.au | Makayla Muscat

Credit: Possessed Photography The effectiveness of Meta’s latest AI product depends on whether it will bring in measurable campaign results, according to media agencies. The output from the AI needs to be seen as being effective and not just producing uninspiring creative. The global digital giant has released Meta AI, an assistant in an app users can speak to, with an improved Llama 4 for responses that feel more personal, relevant and more conversational.

6 days ago | adnews.com.au | Makayla Muscat

The Outdoor Media Association (OMA) has launched MOVE (Measurement of Outdoor Visibility and Exposure) 2.0 at its annual conference in Sydney on Thursday. .ent system reveals that out-of-home (OOH) advertising reaches 97% of Australians each week. Elizabeth McIntyre, CEO at OMA, said OOH is growing, evolving, and proving its strength in today’s complex media environment. “OOH is a trusted medium,” she told the audience.