Mallory Cruise- McGrath

1 week ago | floorcoveringweekly.com | Amy Rush-Imber |Mallory Cruise- McGrath

Mohawk & the Rhinory share commitment to conservation and sustainability[Fredericksburg, Texas] Two years ago, Mohawk and the Rhinory, located here in Texas Hill Country, partnered to support rhino conservation while demonstrating the durability and cleanability of SmartStrand carpet.

2 weeks ago | floorcoveringweekly.com | Amy Rush-Imber |Mallory Cruise- McGrath

[Fredericksburg, Texas] We’re back! FCW is onsite at the Rhinory with Mohawk in Texas Hill Country checking in on Blake the rhino, the activation of the SmartStrand campaign for retailers and consumers (2025 marks SmartStrand’s 20th birthday!), the thriving vineyards and the new tasting room featuring PureTech. Here with the Mohawk team and owner Craig Stevens, FCW was excited to reconnect with Blake and the products’ performance, beauty and sustainability story.

Feb 25, 2025 | floorcoveringweekly.com | Amy Rush-Imber |Mallory Cruise- McGrath

AHF builds on its brand legacy & US footprint[Las Vegas] Here at The International Surfaces Event (tise), AHF flexed its hard surface muscle while honoring its past and present — a broad portfolio of every hard surface category along with a nod to its famed Christmas pattern sheet vinyl. “Our focus this year is on our heritage and legacy of the brands,” said Jennifer Zimmerman, chief commercial officer. With 35 collections and 500 SKUs, AHF has a lot to talk about.

Feb 12, 2025 | floorcoveringweekly.com | Mallory Cruise- McGrath |Sharyn Bernard

AT stakes its claim[Orlando] Anderson Tuftex (AT) — which underwent a rebranding last fall — is looking to stake its claim in the luxury, sustainable flooring market in a big way and there was no shortage of natural, sophisticated visuals in hard and soft surface on display here at the Shaw Flooring Network (SFN) convention. “With the rebrand, it helps to look like what we’re pursuing. We knew we needed striking, new visuals,” said product director Dakota Aft.