Malvina Klag

1 month ago | longwoods.com | Malvina Klag |Matthew Weiss |Martine Bouchard |Annie-Carole Martel

FeaturedCurrent IssuePast IssuesSpecial IssuesMastheadFor Authors Healthcare Quarterly 27(4) January 2025 : 64-71.doi:10.12927/hcq.2025.27579 In the context of long organ wait lists and few registered organ donors, Transplant Québec aimed to understand public views on deceased organ donation, as a basis for public-facing communications. It formulated four personas representing subgroups with varying views and behaviours related to organ donation.