Mannat Dora

Oct 10, 2024 | economictimes.indiatimes.com | Jessica Rajan |Mannat Dora

Navbharat TimesOnline marketplaces sold goods worth $6.5 billion, or almost `55,000 crore, in one week of festive sales, marking a 26% increase from last year, with mobile phones, electronics, consumer durables, home, and general merchandise accounting for three-fourths of the total sales. Sales in the week starting September 26 made up for about 55% of the total ecommerce sales expected in the festive period this year, ecommerce consultancy Datum Intelligence said.

Sep 23, 2024 | economictimes.indiatimes.com | Mannat Dora |Vaibhavi Khanwalkar

What is the case? • Investigations by the watchdog found the companies in violation of competition law by giving preference to a handful of sellers on their shopping websites whom they had business arrangements with, Reuters reported. • The companies were also found to be giving priority to certain listings, and steeply discounting products, which is hurting other companies.

Sep 21, 2024 | economictimes.indiatimes.com | Mannat Dora |Himanshi Lohchab

The long shot: exploring the rise of long form content in India's creator economyLong-form video content is thriving in a world where bite-sized reels are gaining marketers’ attention. ET explores how educators, podcasters, gamers, comedians and gadget experts are making it big. Creating long-form content requires time, energy and effort. It also needs investment in high-end filming equipment, long editing and voiceover hours, and an army of people to assemble the final piece.

Sep 18, 2024 | economictimes.indiatimes.com | Mannat Dora |Jessica Rajan

Ecommerce companies and online sellers are expected to ship merchandise worth $12 billion to consumers in India this festive season, up 23% compared with about $9.7 billion last year, according to data from market research firm Datum Intelligence Quick commerce may account for $1 billion of these ecommerce sales in terms of gross merchandise value (GMV), the report said.

Sep 16, 2024 | economictimes.indiatimes.com | Jessica Rajan |Mannat Dora