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Jan 21, 2025 | 
martechseries.com | Manu Mathew
One of the most valuable assets to a brand today is its customer data. High-quality data unlocks better decision-making and illuminates untapped opportunities. It decreases enterprise risk and keeps leaders from investing in dead-end products or niches. And in today’s hyper-competitive world, good customer data is how brands truly separate themselves in the market. “The challenge many brands face today is a lack of ownership over their customer data.
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Jan 10, 2025 | 
forbes.com | Manu Mathew
Manu Mathew is CEO & Co-Founder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. Customer acquisition costs (CAC) have increased significantly over the past decade. E-commerce brands are now losing $29 for every acquired customer, compared to just $9 back in 2013. Several factors are at play here. First, the digital world is noisier than ever. People are inundated with stimulating content everywhere they go online.
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Nov 4, 2024 | 
cureus.com | Manu Mathew |Samantha O'Connor |Tisha M. Titus
SpecialtyPlease chooseI'm not a medical professional. Allergy and ImmunologyAnatomyAnesthesiologyBiostatisticsCardiac/Thoracic/Vascular SurgeryCardiologyCritical CareDentistryDermatologyDiabetes and EndocrinologyEmergency MedicineEpidemiology and Public HealthFamily MedicineForensic MedicineGastroenterologyGeneral PracticeGeneticsGeriatricsHealth PolicyHematologyHIV/AIDSHospital-based MedicineI'm not a medical professional.
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Oct 28, 2024 | 
mytotalretail.com | Manu Mathew
As the holiday season approaches, retailers face a unique opportunity to strengthen customer relationships and drive long-term loyalty long after December. With Cyber Week spending reaching an astonishing $38 billion in 2023, up 7.8 percent from the previous year, it's clear that consumers are ready to spend, especially on digital channels.
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Sep 24, 2024 | 
customerthink.com | Manu Mathew
For years, marketers have been haunted by the slow death of the cookie. However, in July, Google did a complete U-turn and decided to keep those cookies after all, despite earlier promises to get rid of them. This decision to keep third-party cookies in Chrome provides temporary relief for brands – and the publishers serving them—that rely on this data for advertising targeting and personalization.
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Jun 5, 2024 | 
martechcube.com | Manu Mathew
Today, social media feeds are full of ads, sponsored posts, and videos from influencers promoting the latest finds. The amount of content in feeds is increasing, to more than what customers can consume, leaving organic posts to become invisible and inundated by sponsored content. The more content is published, the more organic reach falls naturally. Because of this, social platforms are becoming a less viable channel for driving traffic.
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Apr 10, 2024 | 
medium.com | Manu Mathew
The Ages of InnocenceThe elements of the dispensation of innocence are:* Managers: Adam and Eve* TimePeriod: Creation of man to man’s temptation and fall* Responsibility: Obey God (Genesis 1:26–28; 2:15–17)* Failure: Disobedience (Genesis 3:1–6)* Judgment: Curse and death (Genesis 3:7–19)* Grace: Another chance and the promise of a Redeemer (Genesis 3:15)Adam and Eve did possess free will in the Garden of Eden, the ability to procreate, and an eternal soul.
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Apr 2, 2024 | 
customerthink.com | Manu Mathew
In the rapidly evolving retail landscape, customer loyalty has emerged as a crucial factor determining the success and sustainability of businesses. For years, retailers have relied on traditional loyalty systems, offering points or discounts based on purchases to incentivize repeat buying behavior. However, with the advent of digital technologies and shifting consumer preferences, these conventional approaches have become outdated and insufficient in fostering genuine loyalty.
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Mar 20, 2024 | 
retailwit.com | Manu Mathew
Years ago, grocery stores and supermarkets implemented loyalty card systems which involved issuing physical loyalty cards, which customers could present at checkout to earn points or discounts based on their purchase amount. Over time, customers accumulated points that they could redeem for rewards such as discounts on future purchases, free products, or entry into exclusive promotions or events.
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Mar 20, 2024 | 
mytotalretail.com | Manu Mathew
Years ago, grocery stores and supermarkets implemented loyalty card systems which involved issuing physical loyalty cards, which customers could present at checkout to earn points or discounts based on their purchase amount. Over time, customers accumulated points that they could redeem for rewards such as discounts on future purchases, free products, or entry into exclusive promotions or events.
