Marc de Jong

Sep 30, 2024 | mckinsey.com | Alexander Sukharevsky |Eric Hazan |Sven Smit |Marc de Jong

At a glance A three-lens approach–on adoption, creation, and energy–is required to assess Europe’s competitiveness in the emerging generative AI (gen AI) economy. While much of the current discourse centers around large language models (LLMs), European policy makers and business leaders must look beyond LLMs. Adopting a holistic approach to capitalize fully on gen AI’s potential could boost European labor productivity by up to 3 percent annually through 2030.