Marc Iskowitz
Co-Host at MM+M Podcast
Editor-at-Large at MM+M
Editor-at-large, Medical Marketing & Media; dad/husband; hobbies: sports, writing about pharmaceuticals.
Articles
-
1 month ago |
campaignasia.com | Marc Iskowitz
Getting healthcare professionals to visit, spend time, and engage with a brand’s HCP website is essential to any pharma marketer’s digital strategy. Yet, the experience doctors encounter on these sites has fallen far short of those goals. That’s despite all the fanfare around employing artificial intelligence (AI) to help personalise content.
-
1 month ago |
campaigncanada.ca | Marc Iskowitz
To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.
-
2 months ago |
campaignlive.com | Marc Iskowitz
Online sellers of knockoff GLP-1 drugs have seized on shortages as an opportunity to advertise a more steady, lower-cost supply of the products compared to branded versions. One such company, Hims & Hers, will make that pitch to the Super Bowl’s massive audience with a commercial it released last week. However, the spot has come under heavy fire from lawmakers and patient groups. On Friday morning, Sens.
-
2 months ago |
campaigncanada.ca | Marc Iskowitz
To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.
-
Jan 7, 2025 |
prweek.com | Marc Iskowitz
The acquisition unites one of the largest patient platforms with a programmatic-buying solution, allowing pharma brands to consolidate marketing. Financial terms of the deal, which was announced on Tuesday morning, were not disclosed. MyHealthTeam will maintain its branding and operate as a separate business unit of Swoop run by CEO Eric Peacock, who cofounded the company in 2012 with Mary Ray. Peacock will report to Ron Elwell, Swoop’s founder and CEO.
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →X (formerly Twitter)
- Followers
- 973
- Tweets
- 1K
- DMs Open
- No
Looking forward to a great afternoon at this year's #MMM40Under40 at the Edison Ballroom in NYC. https://t.co/jLVUIXDbmM
Worth a listen: My colleague @imjackobrien gets the 4 major health highlights from #CES2025 according to pharma/journo vet @alisonwoo: https://t.co/eJe0vXwno6
Article by my colleague @Lecia_Bushak on why @DaiichiSankyoUS launched a DTC ad for its cancer drug during #NFL's Thurs. Night Football: https://t.co/y0BLS8MrLd