Marcelo Calbucci
Contributor at Freelance
Author of "The PRFAQ Framework" book @theprfaq. Previously: 18yrs of startups in Seattle & London, MSFT, Amazon. Runner. Cook. Geek.
Articles
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2 weeks ago |
theprfaq.com | Marcelo Calbucci
Amazon is one of the most admired companies in the business world, according to Fortune magazine. Although it’s a successful business, what fascinates leaders everywhere is its culture. You heard about Leadership Principles, PRFAQs, 6-page memos, Two-Pizza Teams, and Two-Way Door vs. One-Way Door decisions. Combined, these are called the Amazon Peculiar Way. That’s what drew me to experience it from the inside.
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1 month ago |
medium.com | Marcelo Calbucci
I wrote three applications with Github Copilot Agent to get a feel for “vibe coding.” The same prompt, changing tech stack: 1) Typescript/Node, 2) Python, and 3) ASP.NET/C#. The prompt required building an API that access OpenAI, a front end, and a WebSocket chat streaming experience. Here’s what I learned:Models are outdated and they use old versions of frameworks, APIs, packages, etc. All the vibe coding failed basic security issues.
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1 month ago |
theprfaq.com | Marcelo Calbucci
What’s the difference between a PRFAQ for a new startup idea, one with customers, and one expanding their product line? Or, in the corporate world, what’s the difference between a PRFAQ for a new product, for a product expansion, or for a product optimization? I found a neat way to explain the difference, and I even included it in the book manuscript. After eleven rounds of editing, we had to remove it. Lucky you, I’m writing about it today!There isn’t a commonly accepted Product Lifecycle pattern.
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1 month ago |
dev.to | Marcelo Calbucci
I've been a software engineer, manager, CPO/CTO for a long time. Nothing will cause more problems to an initiative than lack of clarity on vision and strategy. If the team cannot say which direction we are going and why, it's a sign of troubles to come. At Amazon, I learned about The PRFAQ Framework and felt it's a powerful tool to get clarity.
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2 months ago |
geekwire.com | Marcelo Calbucci
There is something meaningful happening under the tech surface and few people are noticing it. This past weekend, I attended the ATmosphere Conference in Seattle, the first conference about the Authenticated Transfer (AT) Protocol. You likely haven’t heard about it and what it does, but you’ve certainly heard of the social network built using this protocol: Bluesky.
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RT @duarte_vasco: 🔍 Challenge: Ask your team why you're building your current product. Getting different answers? You're not alone! Marcel…
RT @duarte_vasco: 📝 "The discipline of writing helps clarify thinking." Marcelo Calbucci shares how Amazon's PRFAQ method forces teams to a…
Listen to my interview with Vasco Duarte about how to use Amazon's innovation practices to invent better products and services for your customers. https://t.co/WxNls2rUb4
