Margaret Bradford

Dec 6, 2024 | iabc.com | Kristin Frankiewicz |Shel Holtz |IABC Fellow |Margaret Bradford

In this series, we unpack industry trends and insights that you can take on-the-go. In early December, Spotify Wrapped was released for an eighth year. Is the brand still innovating or is it relying too heavily on AI? Trend at a Glance Nearly a decade in the running, Spotify Wrapped has become one of the more highly anticipated year-end moments in pop culture.