Margo Waldrop

Edmond, Oklahoma

Content Writer & Strategist at Freelance

I'm a Realtor in Edmond, Oklahoma. I'm going to make your buying/selling home experience as stress free as possible! Real Estate made simple!

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Articles

Judge of the Day: Wendy Duggan, director of marketing at Primark

2 days ago | thedrum.com | Margo Waldrop

Today we highlight Wendy Duggan, director of marketing at Primark and a judge for The Drum Awards EMEA. Since joining the fast-fashion retailer a decade ago, Wendy has climbed through the ranks—launching Primark into the U.S. market, building global press showrooms, embedding influencer strategies and introducing high-profile celebrity collaborations. In her current role, she leads a team of more than 100 across marketing operations, communications, creative and visual merchandising.
Judge of the Day: Tara Kapur, market lead, India - Duolingo English Test at Duolingo

3 days ago | thedrum.com | Margo Waldrop

Today we feature Tara Kapur, market lead, India – Duolingo English Test at Duolingo and judge for The Drum Awards APAC. With more than 15 years of experience across media, entertainment, and consumer tech, Tara has built brands that make culture, not just campaigns. She has held leadership roles at Netflix, Vice Media, and now Duolingo, where she oversees business and marketing for one of the world’s fastest-growing English proficiency tests in India.
LeBron, Kevin and the Royal Kingdom Conspiracy

3 days ago | thedrum.com | Margo Waldrop

LeBron James isn't studying Tolstoy. Kevin Hart hasn't enrolled in drama school. And Dream Games is perfectly fine with that. In its latest campaign for mobile game Royal Kingdom, the Istanbul-based studio fully embraces celebrity deception – with comedy director Ramy Youssef and production company Robot – proving that sometimes the most effective advertising strategy is simply having famous people tell entertaining lies. Want to go deeper? Ask The Drum Reading books. Starring in movies.
When politics strangles parcels: What brands need to know as de minimis dies

3 days ago | thedrum.com | Margo Waldrop

DHL’s latest move sounds procedural on paper: as of April 21, the logistics giant has suspended all U.S.-bound consumer shipments over $800 in value “from any origin.” But look closer, and it’s less about parcel logistics and more about the slow-motion collapse of a business model. The suspension, blamed on a backlog at U.S. customs triggered by tariff-related delays, marks a shift in the usually invisible machinery behind e-commerce.
How Corona turned fishermen into storytellers - and built a brand campaign rooted in real economic impact

3 days ago | thedrum.com | Margo Waldrop

In the middle of Brazil’s annual fishing ban, a government-enforced period where traditional coastal fishermen are prohibited from working, Corona found a different kind of story to tell. Instead of leading with product or prestige, the beer brand handed the mic to the communities it usually sells to. And then helped turn their oral histories into a source of income.
Google’s ad tech empire under fire as industry leaders predict lasting disruption

6 days ago | thedrum.com | Margo Waldrop

For Damian Rollison, senior director of market insights at SOCi, this is a watershed moment. “Now that Google has been subject to adverse rulings in two antitrust cases, the earlier one focused on Chrome and several other Alphabet divisions, and the new ruling more narrowly on Google’s adtech business, this year will be one where Google’s fate hangs in the balance,” Rollison tells The Drum.
Hard Mtn Dew bets on absurdity - and Gen Z plays along

6 days ago | thedrum.com | Margo Waldrop

Hard Mtn Dew has added a new flavor to its line-up, Code Red, and launched it with a campaign built less on taste, more on tactical nonsense. Instead of standard sampling or in-store promotions, the brand offered fans the chance to win dating app subscriptions and a supply of Code Red for sharing their best redhead-related stories. The initiative, titled Code Red: Save the Redheads, positioned redheads – who make up just 2% of the global population – as an “endangered species” worth preserving.
How to keep your brand from getting posterized by your own celebrity endorser

1 week ago | thedrum.com | Margo Waldrop

That’s the starting point. Not the challenge. The challenge? Building a campaign around her that doesn’t disappear in her highlight reel. This week, Gainbridge, the financial services company with naming rights to the arena Clark now calls home, debuted a new campaign titled Assist-Obsessed. It’s slick. Light-hearted. And surprisingly strategic. Because it manages to do something brands often fail at: use celebrity without being ‘used’ by celebrity.
Judge of the Day: Shyam Sunder, vice president, marketing at TBO.COM

1 week ago | thedrum.com | Margo Waldrop

As a CMO, what is the most important challenge you face today? From a B2B perspective, demonstrating value in investing in brand building to the Board and providing clear short and long term attribution of all marketing efforts to salesWhat is the biggest challenge of maintaining a consistent brand across multiple markets? The sheer lack of awareness of the significance of brand consistency across the leadership, especially in the regions.
Three faiths, one marketing test: How brands handled this year’s convergence

1 week ago | thedrum.com | Margo Waldrop

Convergence as a cultural stress testEid wrapped just as Easter and Passover began, creating a three-week window where three of the world's most significant religious observances overlapped. It wasn't just a quirk of the calendar, it was a convergence event. And for marketers, it posed a quiet but critical question: do you lean in, lean out, or risk looking like you're hedging?