Maria Fontanazza

New Jersey

Director of Content at PharmaLive

Director of Content at Med Ad News Magazine

Multimedia editor/journalist/communications enthusiast. Director of Content, Med Ad News & PharmaLive. Lover of frozen dairy. Artist. Tweets are my own.

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Articles

Novo Nordisk's CagriSema shows nearly 16 percent weight loss

1 month ago | pharmalive.com | Maria Fontanazza

Novo Nordisk’s CagriSema shows nearly 16 percent weight lossToday, Novo Nordisk announced headline results from REDEFINE 2, a phase 3 trial in the global REDEFINE program. REDEFINE 2 is a 68-week efficacy and safety trial investigating once-weekly subcutaneous CagriSema (a fixed dose combination of cagrilintide 2.4 mg and semaglutide 2.4 mg) compared to placebo. The trial included 1,206 randomized people with obesity or overweight and type 2 diabetes and a mean baseline body weight of 102 kg.
Fingerpaint Group unifies brand, launches Fingerpaint Medical

2 months ago | pharmalive.com | Maria Fontanazza

Fingerpaint Group unifies brand, launches Fingerpaint MedicalAfter experiencing what Founder Ed Mitzen calls explosive growth over the past five years, Fingerpaint Group is bringing its solutions together under one brand. It’s a move that executives agree is a natural evolution for the company. With this announcement also comes the launch of Fingerpaint Medical (comprising MedThink Communications, MedThink SciCom, and Fingerpaint Medical Communications).
36th Annual Manny Awards: Meet the 2025 MedAdvocate Jury

2 months ago | pharmalive.com | Maria Fontanazza

36th Annual Manny Awards: Meet the 2025 MedAdvocate JuryWith experience that spans across the pharmaceutical and life sciences industry, to health and wellness, and CPG, entertainment, and large consumer brands, this year’s panel of MedAdvocates are bringing a wealth of expertise to the 2025 Manny Awards. The unbiased panel will report to the Manny Award judging table during the finalist voting session, which will be held on Thursday, March 6 in New York City.
Women shouldn’t have to ‘suck it up’ – health should be a corporate priority - PharmaLive

2 months ago | pharmalive.com | Maria Fontanazza

Women shouldn’t have to ‘suck it up’ – health should be a corporate priorityBy Maria Fontanazza • [email protected]Women live 25 percent more of their lives in poor health compared to men, according to the World Economic Forum (WEF) and the McKinsey Health Institute. A study published in Natural Communications found that on average, women are diagnosed four years later than men across 770 diseases.
MAHF training program pushes future leaders to take the 'LEAP’

2 months ago | pharmalive.com | Maria Fontanazza

Last year the Medical Adverting Hall of Fame embarked on a new executive training program for the next generation of agency leadership. It was met with overwhelming enthusiasm, and the organization and its inaugural class are pumped for its growth. By Maria Fontanazza | “Leadership has become a complex, specialized profession, not unlike similar positions in medicine, finance, teaching, or law.
Med Ad News announces 2025 MedAdvocate Jury

Jan 14, 2025 | pharmalive.com | Maria Fontanazza

Med Ad News announces 2025 MedAdvocate JuryLIVINGSTON, N.J., January 14, 2025 – Leading pharmaceutical business and marketing publication Med Ad News has announced the MedAdvocate jury for the 2025 Manny Awards. The MedAdvocates are an unbiased panel of creative experts that analyzes the exceptional components of each finalist creative award campaign under consideration for a Manny Award.
Klick Health makes first acquisition, welcomes Peregrine Market Access

Jan 7, 2025 | pharmalive.com | Maria Fontanazza

Klick Health makes first acquisition, welcomes Peregrine Market AccessToday Klick Health has announced the acquisition of Peregrine Market Access. It’s a move that creates a “market access powerhouse,” Holly Henry, Klick’s chief medical officer, told Med Ad News. “We are so excited about announcing Klick’s very first acquisition, and we’re so thrilled that the first acquisition is with Peregrine Market Access. There are so many reasons why.
Brand experience of the future: Healthcare 2.0

Jan 2, 2025 | pharmalive.com | Maria Fontanazza

“I think health care is going to come into 2.0,” predicts Michael Austin, chief client officer at ConcentricLife. “I think the two-way conversation is really what we as consumers expect from our other brands…the brands that understand that are going to win in the market ultimately.” Austin ties together his discussion with Med Ad News and what the brand experience of the future really means.
Representation in healthcare marketing: Measuring DEI efforts

Dec 9, 2024 | pharmalive.com | Maria Fontanazza

“People have thought about DEI as this qualitative thing that you can just measure in this romantic way, but not really – it’s like any other part of business. You measure it with sales, outreach to consumers, etc.,” says Ana Sastre, senior VP of DEI and customer engagement at ConcentricLife. Sastre offers insight on how internal and external efforts, creating a culture of belonging, giving space for voices, and understanding data play a role in measuring DEI efforts.
Representation in healthcare marketing: Breaking the cycle

Dec 9, 2024 | pharmalive.com | Maria Fontanazza

“Culture becomes even more relevant when you’re sick. Listening to music, arts, concerts – when you’re sick, it represents so much more than what it is when you’re healthy,” says Ana Sastre, senior VP of DEI and customer engagement at ConcentricLife. Sastre offers an approach to how healthcare agencies and pharma client teams can work together to incorporate accurate representation in their marketing efforts.