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2 weeks ago | 
uk.themedialeader.com | Maria Iu
Agencies may face a multitude of challenges, but they continue to be valuable to advertisers by offering “healthy scepticism”. That was the main theme of discussion during a recent Future 100 roundtable comprising mostly agency employees. The group discussed the variety of challenges facing agencies currently. Top of the list, perhaps unsurprisingly, was measurement.
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2 weeks ago | 
uk.themedialeader.com | Maria Iu
Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart.
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2 weeks ago | 
uk.themedialeader.com | Maria Iu
The Future of BrandsCross-media measurement project Origin confirmed to advertisers and media agencies that it is offering the choice to see Media Rating Council (MRC) viewability standards alongside two other options. During an explainer talk at The Future of Brands on Tuesday, planning director Steph Marks expanded on the interface for Origin for second-by-second reporting.
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2 weeks ago | 
uk.themedialeader.com | Maria Iu
Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart.
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2 weeks ago | 
uk.themedialeader.com | Maria Iu
In an age of media fragmentation, buying complexity and wasted impressions are real threats to agencies and advertisers, and solving this challenge involves better understanding of data from all stakeholders and clear measurement frameworks. Those were some of the key takeaways at last week’s Azerion UK event featuring leaders from across adland.
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2 weeks ago | 
uk.themedialeader.com | Maria Iu
Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart.
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3 weeks ago | 
uk.themedialeader.com | Maria Iu
People wanting to improve their mood or find comfort when they go online are almost twice as likely to regard advertising as a positive experience than those who go online to relax or have me-time. Those are some of the findings from a new study, commissioned by GroupM media agency Mindshare and Azerion and conducted by Differetology, that aims to better understand consumers’ mindsets when they are online and whether mindsets affect their receptivity to advertising.
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3 weeks ago | 
uk.themedialeader.com | Maria Iu
Independent agencies are showing an average annual growth rate of 7.8% — higher than the 7.3% average in the agency sector as a whole, according to new report from consultancy Agency by Agency. However, the IndieNation: Uncovering the UK’s Independent Agency Landscape study also found that the rate of agency launches is slowing down from a peak in 2019. The study analysed 25,320 independent shops in the marketing, advertising, creative and media segments.
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4 weeks ago | 
uk.themedialeader.com | Maria Iu
The Media PlanTo launch a new variant of Red Stripe, owner Heineken went for a new approach for the brand — an entirely social-led media plan relying on the power of influencers. For social agency Goat, the challenge was in differentiating new product Rum Stripe from other drinks while maintaining a clear connection to Red Stripe and its roots. Those roots lie in London inner-city music and Caribbean culture.
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4 weeks ago | 
uk.themedialeader.com | Maria Iu
Omnichannel planning is crucial, but it’s a challenge to stay up to date with the latest developments of all channels and understand the nuances of each in an age of media fragmentation. That was one conclusion reached at a recent roundtable event hosted by The Media Leader and featuring a group of Future 100 Club participants, who also discussed how AI can play a role in addressing media fragmentation.
