Maria Iu

Deputy Editor at The Media Leader

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Articles

Netflix now accounts for a fifth of content on major streaming platforms

1 week ago | uk.themedialeader.com | Maria Iu

Netflix has boosted its catalogue by 18.2% in the latest quarter, significantly ahead of other major streamers, according to Nielsen’s content data arm Gracenote. Apple TV+ grew its catalogue by 3.7%, followed by Amazon Prime Video at 3.2%. Growth among Disney+ and Paramount+’s catalogues was even slower at 1.6% and 1% respectively, data from Gracenote Data Hub covering February to May show.
European Programmatic TV Initiative sets out roadmap to growth through ‘reducing friction’

1 week ago | uk.themedialeader.com | Maria Iu

The European Programmatic TV Initiative (EPTVI) has rolled out a five-point roadmap in its mission to bolster growth, reduce fragmentation and support the programmatic TV industry. A report, entitled A Roadmap for Programmatic TV in Europe, set out practical steps to overcome the challenges still holding the industry back.
Nectar360 and OMG extend retail media partnership

2 weeks ago | uk.themedialeader.com | Maria Iu

Nectar360 has expanded its partnership with Omnicom Media Group (OMG) UK to collaborate on retail media initiatives. Under the partnership, OMG will become a “strategic beta partner” to Nectar360, taking part in trials and providing feedback to shape the company’s product roadmap and retail media capabilities. Nectar360 and OMG have worked together on retail media strategies, campaign delivery and training since 2021.
Former Sky executive Ruth Cartwright joins Active International

2 weeks ago | uk.themedialeader.com | Maria Iu

Ruth Cartwright has been named managing director of media barter agency Active International. Cartwright, previously investment director at Sky Media, will join Active International in September. She is tasked with leading day-to-day operations in the UK, with a focus on strengthening digital partnerships, automation capabilities and future-facing solutions. Meanwhile, Active International has promoted current managing director Cameron Swan to the newly created position of CEO.
Trevor Johnson exits TikTok

2 weeks ago | uk.themedialeader.com | Maria Iu

Trevor Johnson, global head of commercial partnership solutions at TikTok, has left the company after five years. Messages to Johnson’s email receive a bounceback saying he has left the social platform. The message added that he has “been fortunate to help shape, grow and eventually hand over two incredible teams” and that he leaves “on a high, knowing that strong foundations are in place”. TikTok confirmed the departure to The Media Leader but did not comment further. Johnson declined to comment.
Channel 4 unveils shortlist for B Corp competition

2 weeks ago | uk.themedialeader.com | Maria Iu

Channel 4 Sales has announced the sustainable businesses that have been shortlisted for its B Corp competition in association with B Lab UK. Over 200 businesses applied and the shortlist has been whittled down to 10. Everyone on the shortlist has demonstrated what being a B Corp means to them and shared the vision of their TV ad.
Just 1.5 seconds is enough for ad recall, new attention study reveals

3 weeks ago | uk.themedialeader.com | Maria Iu

Distinctive brand assets are key when it comes to ad engagement, according to a new study that VCCP Media claims is the “first of its kind” in measuring the effectiveness of media and creative together. Hacking the Attention Economy was conducted in collaboration with attention platform Amplified.
Future 100: Industry still too ‘gung ho’ in jumping on trends

3 weeks ago | uk.themedialeader.com | Maria Iu

The industry is still too quick to jump on trends and needs to get the basics right, according to a recent roundtable featuring Future 100 members. Even for products and ideas that aren’t new, such as retail media, “a lot of the basics we haven’t quite got right yet”, said Alice Anson, director of digital media at Nectar360. This extends to terminology, too, as an industry fond of jargon and acronyms.
Future 100: Agencies offer valuable ‘healthy scepticism’ for brands

1 month ago | uk.themedialeader.com | Maria Iu

Agencies may face a multitude of challenges, but they continue to be valuable to advertisers by offering “healthy scepticism”. That was the main theme of discussion during a recent Future 100 roundtable comprising mostly agency employees. The group discussed the variety of challenges facing agencies currently. Top of the list, perhaps unsurprisingly, was measurement.
Global to roll out immersive tunnel wrap on Elizabeth Line

1 month ago | uk.themedialeader.com | Maria Iu

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart.