Maria Iu

3 weeks ago | uk.themedialeader.com | Maria Iu

WPP Media has launched what it calls a “large marketing model”. A world first according to the company, Open Intelligence is trained on what WPP claims to be “the world’s largest and most diverse set of audience, behavioural and event data”. Open Intelligence works like large language models. It is trained to understand and predict audience behaviour and marketing performance based on patterns derived from real-time data about how people engage with content, brands, platforms and products.

3 weeks ago | uk.themedialeader.com | Maria Iu

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart.

3 weeks ago | uk.themedialeader.com | Maria Iu

WPP Media has launched what it calls a “large marketing model”. A world first according to the company, Open Intelligence is trained on what WPP claims to be “the world’s largest and most diverse set of audience, behavioural and event data”. Open Intelligence works like large language models. It is trained to understand and predict audience behaviour and marketing performance based on patterns derived from real-time data about how people engage with content, brands, platforms and products.

3 weeks ago | uk.themedialeader.com | Maria Iu

LG Ad Solutions and Experian have formed a strategic partnership to boost audience-targeting and measurement capabilities in the UK. Under the agreement, users of LG Ad Solutions’ platform will be able to directly access audience targeting and insights from Experian’s ConsumerView data. ConsumerView offers demographic, behavioural and lifestyle insights.

1 month ago | uk.themedialeader.com | Maria Iu

Netflix has boosted its catalogue by 18.2% in the latest quarter, significantly ahead of other major streamers, according to Nielsen’s content data arm Gracenote. Apple TV+ grew its catalogue by 3.7%, followed by Amazon Prime Video at 3.2%. Growth among Disney+ and Paramount+’s catalogues was even slower at 1.6% and 1% respectively, data from Gracenote Data Hub covering February to May show.