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2 weeks ago | 
uk.themedialeader.com | Maria Iu
Adwanted UK are the audio experts operating at the centre of audio trading, distribution and analytic processing. Contact us for on J-ET, Audiotrack or our RAJAR data engine. To access our audio industry directory, visit audioscape.info and to find your new job in audio visit The Media Leader Jobs, a dedicated marketplace for media, advertising and adtech roles.
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2 weeks ago | 
uk.themedialeader.com | Maria Iu
Music video network Vevo is partnering data company Experian to bolster its audience-targeting capabilities in the UK. Vevo’s distribution spans YouTube and free ad-supported TV (FAST) services, including Samsung TV Plus and Rakuten TV. Under the partnership, Vevo will leverage UK segments in Experian’s consumer segmentation framework Mosaic, enabling brands to develop more personalised and relevant advertising.
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3 weeks ago | 
uk.themedialeader.com | Maria Iu
Independent agency the7stars has launched an audience insights and activation platform that seeks to address challenges around precision targeting and data fragmentation in digital advertising. Gravity Connect aims to provide advertisers with a more transparent way to build and activate audiences through the use of location. It leverages first-, second- and third-party data at the full postcode level.
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3 weeks ago | 
uk.themedialeader.com | Maria Iu
Adwanted UK are the audio experts operating at the centre of audio trading, distribution and analytic processing. Contact us for on J-ET, Audiotrack or our RAJAR data engine. To access our audio industry directory, visit audioscape.info and to find your new job in audio visit The Media Leader Jobs, a dedicated marketplace for media, advertising and adtech roles.
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3 weeks ago | 
uk.themedialeader.com | Maria Iu
Disney has identified four audience segments prevalent in streaming that advertisers should look to target: “social shapers”, “reflective explorers”, “empathetic escapists”, and “comfort connectors”. The audience categories were explained as part of the Generation Stream: Global Edition research, revealed at Advertising Week Europe by Lucy Gregory, Disney Advertising’s vice-president, audience measurement and insight.
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3 weeks ago | 
uk.themedialeader.com | Maria Iu
Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart.
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3 weeks ago | 
uk.themedialeader.com | Maria Iu
Karen Martin, the Bartle Bogle Hegarty CEO recently appointed the new IPA president, set out her agenda for her two-year term on Monday afternoon, with the spotlight firmly on proving the business case for creativity. “Creativity, when applied to big business problems, drives big business impacts,” she said during her inauguration speech. Martin pointed to how the creative sector supports 4m jobs in the UK and contributes £40bn to the economy.
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3 weeks ago | 
uk.themedialeader.com | Maria Iu
Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart.
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4 weeks ago | 
uk.themedialeader.com | Maria Iu
Adwanted Connected has launched a website category report using UKOM-endorsed Ipsos iris data. This marks the first time iris data is available in the data platform operated by Adwanted, the parent company of The Media Leader. The Web Category report, which sits in Connected’s Publishing app, helps users select the most suitable websites to include in their brand and programmatic ad campaigns.
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4 weeks ago | 
uk.themedialeader.com | Maria Iu
In a new report from MediaSense and Isba aimed at helping marketers navigate the “maze” of suppliers, the groups have developed a set of 10 considerations to prioritise in managing supplier relations. The 10 Considerations in Managing Supplier Complexity report seeks to help marketers manage suppliers of all varieties, including agencies of all types, adtech and martech vendors, data providers and media owners, as well as identify the right effectiveness solutions and market research.
