Articles

  • 1 month ago | omdia.tech.informa.com | Maria Rua Aguete

    LONDON, March 11, 2025: According to Omdia, online consumer spending is set to reach $4.4 trillion in 2025, with the U.S. contributing $1.4 trillion. By 2029, this figure will surge to $6.6 trillion, with the U.S. accounting for $2 trillion of total online expenditure. The projected growth in online consumer spending outpaces even the expansion of the media and entertainment sector, which is expected to grow from $1.07 trillion in 2025 to $1.3 trillion by 2029.

  • 1 month ago | omdia.tech.informa.com | Maria Rua Aguete

    LONDON, February 28, 2025: For the first time, Netflix is set to overtake YouTube in total video revenue in 2025, according to exclusive Omdia research presented at MIP TV London 2025. In 2024, YouTube led the market with $42.5 billion in revenue, while Netflix generated $39.2 billion. However, projections for 2025 show Netflix pulling ahead, reaching $46.2 billion, driven by $43.2 billion from subscriptions and $3.2 billion from advertising.

  • Jan 21, 2025 | morningstar.com | Maria Rua Aguete

    Omdia: TikTok and YouTube Dominate Video Platforms for Millennials and Gen Z in the USAPR NewswireLONDON, Jan. 21, 2025LONDON, Jan. 21, 2025 /PRNewswire/ -- According to Omdia's latest consumer survey, TikTok and YouTube have emerged as the leading video platforms for 18-35-year-olds in the USA. These platforms have outpaced Instagram, Facebook, and Netflix, solidifying their dominance across the video landscape.

  • Jan 21, 2025 | pr.ashlandtownnews.com | Maria Rua Aguete

    , /PRNewswire/ -- According to Omdia's latest consumer survey, TikTok and YouTube have emerged as the leading video platforms for 18-35-year-olds in the USA. These platforms have outpaced Instagram, Facebook, and Netflix, solidifying their dominance across the video landscape. In 2024, TikTok surpassed 1.9 billion monthly active users (MAUs) globally, including 145 million MAUs in the USA.

  • Dec 4, 2024 | fox59.com | Maria Rua Aguete

    , /PRNewswire/ -- Programming spend is forecasted to recover in 2025 by 5.3% growth, reaching $206 billion globally following a challenging 2024, according to Omdia. North America is expected to lead this resurgence with a 6.7% increase, reflecting a renewed focus on investment and profitability in the industry. At Content London, Maria Rua Aguete, Head of Media and Entertainment at Omdia, revealed key trends shaping the recovery of the global media and entertainment market.

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Maria Rua Aguete
Maria Rua Aguete @maria_aguete
7 Apr 25

RT @OmdiaHQ: Join our expert speakers as they dive deep into emerging trends and market developments that are shaping the future of technol…

Maria Rua Aguete
Maria Rua Aguete @maria_aguete
6 Apr 25

RT @DEADLINE: Micro-Drama Genre Booms In Asia As Top Apps Surpass 150M Active Users – Omdia Report https://t.co/V1xdqHn0qB

Maria Rua Aguete
Maria Rua Aguete @maria_aguete
4 Apr 25

RT @DEADLINE: EXCLUSIVE: Asia’s top five micro-drama apps reached a cumulative total of 150 million monthly active users (MAU) in February,…