Marianne Downs

Jun 4, 2024 | theaustralian.com.au | Marianne Downs |David Rogers |Valerina Changarathil |Nick Evans

Marianne Downs is senior marketing manager at Sydney-based two-way customer communication platform Pendula and a Stockhead columnist. Marketing departments should be early adopters of new technology such as artificial intelligence (AI), which is already reshaping both B2B (business to business) and B2C (business to consumer) company strategies.

Jun 3, 2024 | stockhead.com.au | Marianne Downs

Marketing departments should be early adopters of new technology such as artificial intelligence (AI), which is already reshaping both B2B (business to business) and B2C (business to consumer) company strategies. It can do so by enhancing customer engagement, campaign optimisation, and conversions to achieve remarkable ROI. It’s the sort of first-mover advantage that we first saw with the computer age – so here’s what investors need to be looking for from business leaders when it comes to AI.

Jun 3, 2024 | stockhead.com.au | Marianne Downs

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