Mario Peshev

3 weeks ago | businessatscale.com | Mario Peshev

The way we were taught about "product-market fit” (PMF) and “go-to market” (GTM) at schools, through books and accelerators, bootcamps and YouTube courses, hackerspaces and events, is different from the paradigms of 2024-2025. Just like “sales” meant a different thing in 1980, 2000, 2018, and today. And how “marketing” used to be tradeshows, print, magazines, booths, TV and radio.

1 month ago | mariopeshev.com | Mario Peshev

My first interaction with computers was back in 1993. I was completely obsessed with the premise of technologies, later on fully immersed in the concept of gaming, automated logic, programmed decision-making with the speed of light, and the opportunities this brings to the humankind. This was a natural continuation of my education and career path, with software engineering in high school and college, in parallel with my first website built in 1999 and freelancing in the early 2000s.

2 months ago | businessatscale.com | Mario Peshev

One clear trend standing out since 2024 is the empowerment of highly skilled individuals mastering LLMs and the corresponding wrapper apps. First, some light 101 recap on practical AI in 2025 AI is not ChatGPT Still fascinated that I keep hearing that times and again during interviews, but I’ve seen over 200 CVs lately claiming AI literacy or “using AI” that usually boils down to “I ask ChatGPT every other day when I get stuck”. This isn’t AI literacy.

Mar 19, 2025 | marketingprofs.com | Mario Peshev

Sign in or sign up to access this audio feature! No worries ... it's FREE! B2B marketers face an enormous challenge: how to reach an increasingly fractured audience in a saturated marketing environment. It's the equivalent of hitting a moving target with a constantly shifting bullseye. Difficult, right? Successful marketers navigate this environment by remaining agile—updating their core competencies, strategies, and technologies to maximize their impact and outpace the competition.

Feb 15, 2025 | linkedin.com | Mario Peshev

Light rebrand + how speculation, expectations, and human psychology drive the planet around 📣 Note: “The Growth Blueprint” has been renamed to “Growth Shuttle Insider,” now living under the Growth Shuttle hat: https://insider.growthshuttle.com/ A favorite quote of mine by Nietzsche states: “There are no facts, only interpretations.” This applies to our personal lives, our careers, investments, and hiring decisions.