Articles

  • 1 week ago | businessatscale.com | Mario Peshev

    The way we were taught about "product-market fit” (PMF) and “go-to market” (GTM) at schools, through books and accelerators, bootcamps and YouTube courses, hackerspaces and events, is different from the paradigms of 2024-2025. Just like “sales” meant a different thing in 1980, 2000, 2018, and today. And how “marketing” used to be tradeshows, print, magazines, booths, TV and radio.

  • 1 month ago | mariopeshev.com | Mario Peshev

    My first interaction with computers was back in 1993. I was completely obsessed with the premise of technologies, later on fully immersed in the concept of gaming, automated logic, programmed decision-making with the speed of light, and the opportunities this brings to the humankind. This was a natural continuation of my education and career path, with software engineering in high school and college, in parallel with my first website built in 1999 and freelancing in the early 2000s.

  • 1 month ago | businessatscale.com | Mario Peshev

    One clear trend standing out since 2024 is the empowerment of highly skilled individuals mastering LLMs and the corresponding wrapper apps. First, some light 101 recap on practical AI in 2025 AI is not ChatGPT Still fascinated that I keep hearing that times and again during interviews, but I’ve seen over 200 CVs lately claiming AI literacy or “using AI” that usually boils down to “I ask ChatGPT every other day when I get stuck”. This isn’t AI literacy.

  • 2 months ago | marketingprofs.com | Mario Peshev

    Sign in or sign up to access this audio feature! No worries ... it's FREE! B2B marketers face an enormous challenge: how to reach an increasingly fractured audience in a saturated marketing environment. It's the equivalent of hitting a moving target with a constantly shifting bullseye. Difficult, right? Successful marketers navigate this environment by remaining agile—updating their core competencies, strategies, and technologies to maximize their impact and outpace the competition.

  • Feb 15, 2025 | linkedin.com | Mario Peshev

    Light rebrand + how speculation, expectations, and human psychology drive the planet around 📣 Note: “The Growth Blueprint” has been renamed to “Growth Shuttle Insider,” now living under the Growth Shuttle hat: https://insider.growthshuttle.com/ A favorite quote of mine by Nietzsche states: “There are no facts, only interpretations.” This applies to our personal lives, our careers, investments, and hiring decisions.

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Mario Peshev
Mario Peshev @no_fear_inc
23 May 25

The biggest levers of generating wealth are all tied to "who you know". How is AI supposed to disrupt that market and grow GDP? You're either Coca-Cola or McDonalds with 2 billion users already and established brand, or a VP of Fortune 500, or own a social network, have access

Mario Peshev
Mario Peshev @no_fear_inc
23 May 25

I was introduced to a successful media buyer on X. They specialize in targeting agencies. That's supportive of my broader sentiment proving that social is now "freelancers and agencies selling to other freelancers and agencies". Tradeshows are working again for a reason.

Mario Peshev
Mario Peshev @no_fear_inc
22 May 25

Most companies think they have a revenue problem. They have an obscurity problem. - 60% of B2B decision-makers report that thought leadership directly led to them awarding business to a company - 80% of decision-makers prefer thought leadership to company website content Do