Marissa Silva

New York

Toy expert. Nerd girl. Dog mom. Equal parts Ravenclaw and Hufflepuff. Editor-in-Chief @TheToyInsider & @thepopinsider. #sheknowsplay

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Articles

Babies on Board: The Best Baby Gear for Summer Family Travel

1 week ago | thetoyinsider.com | Marissa Silva

Leaving the house with a newborn, infant, or toddler is like setting life to hard mode. After my daughter was born, even a 30-minute drive to see the grandparents required a trunk packed with so many things it looked like we were moving in for a month, not just coming over for dinner. No matter how light you try to pack for full-on family vacations, weekend excursions, or even the occasional day trip to the zoo, babies come with baggage.
The Best Travel Toys for Kids (to Help You Keep Your Sanity)

1 week ago | thetoyinsider.com | Marissa Silva

Ah, summer. ‘Tis the season of beach days, ice pops, and family travel. And when it comes to road trips, Amtrak adventures, and airport jaunts, there is only one thing more important than good snacks and noise-canceling headphones: stuff to keep the kids busy.
Babies on Board: The Best Baby Gear for Summer Family Travel

1 week ago | thetoyinsider.com | Marissa Silva

Leaving the house with a newborn, infant, or toddler is like setting life to hard mode. After my daughter was born, even a 30-minute drive to see the grandparents required a trunk packed with so many things it looked like we were moving in for a month, not just coming over for dinner. No matter how light you try to pack for full-on family vacations, weekend excursions, or even the occasional day trip to the zoo, babies come with baggage.
The Best Travel Toys for Kids (To Help You Keep Your Sanity)

1 week ago | thetoyinsider.com | Marissa Silva

Ah, summer. ‘Tis the season of beach days, ice pops, and family travel. And when it comes to road trips, Amtrak adventures, and airport jaunts, there is only one thing more important than good snacks and noise-canceling headphones: stuff to keep the kids busy.
Latest Issue Block Pattern- Edit

1 month ago | thepopinsider.com | Marissa Silva

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FANDOM FINDS: MUST-HAVE MERCH

1 month ago | thepopinsider.com | Marissa Silva

The weather is heating up — and so is your merch collection. Whether you are prowling for the latest new officially licensed collectibles, apparel, games, accessories, or home goods, we've selected the coolest new items from dozens of companies for you to enjoy this spring (and well into the summer). So buckle up, cowboys, we're going to infinity and beyond.
Soft Play for Babies - Iglu Explorer Playset Review

1 month ago | thetoyinsider.com | Marissa Silva

Large foam blocks in six shapes encourage active playDesigned for babies, toddlers and preschoolers ages 1-3Durable, high-quality, lightweight, and easy-to-cleanIglu gives families the chance to have an active, soft-play experience at home anytime. The Explorer set includes six different shapes that interact with each other. Babies, toddlers, and preschoolers ages 1-3 can stack them, push them together to make new shapes, or use them as imaginative role-play pieces.
Expert Review: Iglu Soft Play Set - Explorer

1 month ago | thetoyinsider.com | Marissa Silva

Large foam blocks in six shapes encourage active playDesigned for babies, toddlers and preschoolers ages 1-3Durable, high-quality, lightweight, and easy-to-cleanIglu gives families the chance to have an active, soft-play experience at home anytime. The Explorer set includes six different shapes that interact with each other. Babies, toddlers, and preschoolers ages 1-3 can stack them, push them together to make new shapes, or use them as imaginative role-play pieces.
In Loving Memory: Lori Rubin, 1954-2025

Mar 27, 2025 | toybook.com | Marissa Silva

It is with heavy hearts that we share the passing of our dear colleague and friend, Lori Rubin, a cherished member of the Adventure Media & Events family who served as our Controller for more than a decade. After fighting through a cancer diagnosis for more than a year and a half, Lori passed away on March 26 with her loving husband and two daughters by her side. Known in our office as “Mama Lori,” she treated everyone at our company like family.
Soar into the Future with ASTRA

Mar 2, 2025 | toybook.com | Marissa Silva |Sue Warfield

by SUE WARFIELD, President, American Specialty Toy Retailing Association (ASTRA)Toy Fair in the winter — it’s back! While March isn’t exactly the same as February, it’s close. At ASTRA, we are excited to exhibit at Toy Fair at a time that is more in sync with our specialty store schedules. You can find me and Special Projects and Events Manager Michael Foldeak in Booth No. 5937.