Marita McCahill

Jul 30, 2024 | whitecoatinvestor.com | Marita McCahill |Josh Katzowitz

[Editor's Note: Marita McCahill received her MBA from the University of Michigan’s Ross School of Business. Before launching practiceGRO and developing Marketing 101—her eight-hour online CME-approved healthcare marketing course dedicated to educating healthcare providers on how to build and future-proof their personal brands—she consulted with several healthcare providers and practices to establish and grow their practices.

Feb 14, 2024 | kevinmd.com | Marita McCahill |Peter Ubel |Linda Girgis |Tod Stillson

When building your practice, knowing what factors influence how patients find you and ultimately choose to be treated by you is critical. As a health care provider, you focus on treating patients and providing the best care possible. The business side of health care may be of less interest to you. However, to effectively grow your practice, it’s essential to know how new patients find you and why they chose to see you for care versus another provider.

Jan 23, 2024 | kevinmd.com | Sheila Nazarian |Curtis G. Graham |Andrew Mellin |Marita McCahill

Imagine a patient searches online for you only to discover your online business listing says your practice is permanently closed. This recently happened to a well-respected, mid-career surgical oncologist with a loyal patient base. Opting for a new role, he joined a hospital an hour from his previous workplace. Unfortunately, his former employer managed his online business listing, marked his practice permanently closed, and offered no forwarding contact information.