Mark Botha

Sep 30, 2024 | bizcommunity.com | Mark Botha

Last year, for Podcast Day, I wrote an article (ref 1) discussing the slow uptake of podcasts in South Africa, despite their international popularity. I compared podcasts to mobile platforms, which also took time to gain widespread acceptance, and predicted that podcasts would follow a similar growth trajectory. I highlighted the qualities of podcasts and explained why they are a great option for advertisers to connect with audiences on a deeper level, avoiding the advertising clutter.

Sep 30, 2024 | themediaonline.co.za | Mark Botha

Last year, for Podcast Day, I wrote an article (ref 1) discussing the slow uptake of podcasts in South Africa, despite their international popularity. I compared podcasts to mobile platforms, which also took time to gain widespread acceptance, and predicted that podcasts would follow a similar growth trajectory. I highlighted the qualities of podcasts and explained why they are a great option for advertisers to connect with audiences on a deeper level, avoiding the advertising clutter.

Feb 7, 2024 | themediaonline.co.za | Mark Botha

A reflection on the reasons for digital audio advertising’s non-appearance in the recent IAB ad revenue report –  it’s high time advertisers tapped into this hidden gem.  The most recent IAB South Africa Advertising Revenue Report for the year 2022, conducted by PwC and released in August 2023, revealed a total Internet Advertising revenue of R14.5 billion, showing a 10% year-on-year growth. This growth is notably lower compared to the substantial 43% increase seen in 2021.

Oct 4, 2023 | businesslive.co.za | Mark Botha

Mark Botha, head of digital at Mediamark, reflects on the podcast medium which, despite its significant international growth over the years, is only starting to gain traction in SA. One can draw parallels to the mobile medium’s evolution and, while I may be giving away my age, there was a stage when everyone was proclaiming, “this is the year of mobile” and it never really seemed to come.

Sep 28, 2023 | bizcommunity.com | Mark Botha

International Podcast Day, which takes place globally on 30 September, is a celebration of the engaging and diverse world of podcasts. Source: iono.fm iono fm International Podcast Day is on 30 September. Celebrate with some local podcasts like F1: Track ThisPodcasts have revolutionised the way we consume information, tell stories, and engage with the world around us. In today's society, they serve as a dynamic platform for diverse voices, ideas, and conversations.