Mark Craft

2 days ago | kamcity.com | Mark Craft

By Martin Heubel, Amazon Strategy Consultant at ConsulterceHoping for Amazon to act reasonably is a race to the bottom. Don’t do it. Amazon is an algorithm-led retailer. Its system delists products falling below profitability thresholds. The remaining humans operating your account orient themselves on profit margin targets, not the relationship with your brand. This means your organisation needs to adapt. It’s no longer enough to copy your offline strategies to the online channel.

2 days ago | kamcity.com | Mark Craft

Amid talk of an Asda-led price war in the grocery sector, Sainsbury’s has boosted its commitment to value with an expansion of its Aldi Price Match range. The supermarket has added over 100 products, including more fridge and cupboard essentials, household products, and summer lines. The expansion means Sainsbury’s will now offer 800 products price-matched to Aldi, more than any other retailer.

2 days ago | kamcity.com | Mark Craft

Mary Kyriakidi, brand expert at Kantar, discusses how the food and drink industry can overcome pressure from Trump’s tariffs with clever marketing and price hikes. Read the full article on the Food Manufacture website

2 days ago | kamcity.com | Mark Craft

Over the past 15 years, we’ve seen a fair share of economic and political earthquakes: the tremors of the financial crash, the unprecedented impact of COVID-19, the drawn-out saga of Brexit, and the ongoing cost-of-living crisis. Each event has been a lesson in adaptation, resilience, and has provided a masterclass in finding opportunity amidst the chaos. Through it all, one principle has remained steadfast: consistency.

2 days ago | kamcity.com | Mark Craft

Ferrero UK & Ireland has appointed Craig Barker as its new regional Managing Director. The appointment sees him moving from his role leading the confectionery group’s business across the Asia Pacific region. Barker has spent 30 years in the industry, the majority within the Ferrero business. Over the last two decades, he has held several roles across multiple markets, including Managing Director positions for Ferrero Asia Pacific, Australia and New Zealand, and North Asia.