Mark Dishman

1 week ago | thegrocer.co.uk | Mark Dishman

“Look at them all… the morning people.” As a Parkrun partner, it’s bold for Kenco’s new ad to adopt the resentful mutter of the night owl, sneering at the “chirpy dispositions” of the garishly dressed, inexplicably cheerful runners we see warming up on screen. A 30-second ad doesn’t give it a long time to turn around the tone. “Why can’t I be like them?” our narrator asks, rather suddenly. There is a way: neck a Kenco coffee, “because if you can’t beat the morning people, join them”.

3 weeks ago | thegrocer.co.uk | Mark Dishman

Meal deals are “British tapas”, according to one expert on Meal Deals: Behind the Bargain (Channel 4, 19 May, 8pm) – surely evidence for the prosecution in the case against UK cuisine. This two-part show is fronted by Joe Swash – making his case to replace Gregg Wallace as the nation’s go-to easily amazed host of low-stakes documentaries. He wants to know if “miw diws” can “be good for your pocket, and for your health”, as well as what the public’s favourite combinations are.

3 weeks ago | thegrocer.co.uk | Mark Dishman

Here’s an ad created with a YouTuber’s production company – usually a signpost for something insufferable. But Solo Coffee’s collab with Goon Squad is boundary-pushing and funny. It stars a group of women chuckling over the ‘I like my men how I like my coffee’ concept: rich and Italian, boring and bitter, super sweet and so on. Then it’s Ashley’s turn. “I like my men like Solo Coffee,” she reveals, slightly maniacally.

1 month ago | thegrocer.co.uk | Mark Dishman

As the Premier League season comes to an end, Liverpool FC fans are celebrating their team’s title victory. And long-time ‘official beer partner’ Carlsberg is getting involved. Well, sort of. It’s produced a can commemorating the team’s Champion’s League win of 2005. An accompanying video spot sees it send a Scouse supporter into pleasant reveries.

1 month ago | thegrocer.co.uk | Mark Dishman

Warburtons usually hires male American actors to lead its superstar ads, so it’s a nice change to see the no-less-prestigious Olivia Colman signed up for its latest effort. In the ad, Colman plays on her nice-gal image by posing as a bolshy representative of the ‘Department of National Treasures’ – barging into Jonathan Warburton’s office to demand access to the bakery’s crumpets in order to assess their worthiness for the title.