Mark Ramsey

1 week ago | faithbright.ghost.io | Mark Ramsey

Everyone's familiar with positioning statements - they're your way of making your brand different from the brands around it so that folks looking for something in particular can more easily find it. That's the goal, anyway. Positioning is great, but it has its flaws. For example, what happens when your radio station competes not just against other stations with other positioning statements but against a panoply of every medium under the sun offering every particle of content under the sun?

2 weeks ago | faithbright.ghost.io | Mark Ramsey

Okay, we all know that Christian radio needs more content on more platforms (especially digital) and in more places. But where is all this new content supposed to come from? Do you need to enlist interns? Do you raise expectations on talent, regardless of their enthusiasm (or sometimes, lack thereof)? Do you need more headcount? And where do you begin? By doing what? These are the questions which paralyze us in the trenches of Christian radio, but they shouldn't.

3 weeks ago | faithbright.ghost.io | Mark Ramsey

It's not only a lyric from a more-than-60-year-old theater musical (Bye Bye Birdie, for all you Dick Van Dyke fans). It's also a question being asked by parents across the land, especially thanks to the timely new Netflix hit Adolescence. You've probably seen it already, considering after only three weeks. And the views are not coming only from the U.S. and the U.K., but from countries around the world. It is - in every sense of the word - a phenomenon.

1 month ago | faithbright.ghost.io | Mark Ramsey

We all know the stats on Christianity's vigor in the U.S. haven't been moving in the right direction. From The Economist:In 1972 some 90% of Americans said they were Christian, compared to a mere 5% saying they had no religious affiliation (researchers call them “the Nones”). By 2021 the Nones had swelled to 29%, a rise that was mostly consistent across lines of race, sex, income and education. On average, each successive birth cohort has been 10% less Christian than its predecessors.

1 month ago | faithbright.ghost.io | Mark Ramsey

So the recent Super Bowl scored almost 128 million viewers, and did it across numerous platforms, including Fox, Fox Deportes, Tubi, Telemundo and NFL digital properties. The streaming numbers alone were up 27% year over year. That's a new record - the event's largest audience in history. Now, would you call that the best game in Superbowl history? Of course not (with all apologies to the Eagles, who were certainly my sentimental favorites).