Mark Ramsey

1 week ago | faithbright.ghost.io | Mark Ramsey

Too often, radio stations are "all about me" - the station. Listen to me. Pay attention to me. It's all about me. Positioning, after all, is designed to differentiate one radio station from others - one me from all the other me's. We don't advertise for you, Ms. Listener, we advertise for me. We want you to know me much more than we want to know you. Knowing you requires some audience research. Knowing me requires only some Nielsen ratings.

3 weeks ago | faithbright.ghost.io | Mark Ramsey

One of the things I'm working with clients a lot on nowadays is the topic of last week's Faithbright, Atomic Statements. These are the statements of identity that resonate with your fans and with your brand's mission. These are not simply positioning lines, they are rallying cries that make your listeners' hearts beat faster. Just as rooting for the local sports team does. It's not just baseball, it's YOUR team.

4 weeks ago | faithbright.ghost.io | Mark Ramsey

Everyone's familiar with positioning statements - they're your way of making your brand different from the brands around it so that folks looking for something in particular can more easily find it. That's the goal, anyway. Positioning is great, but it has its flaws. For example, what happens when your radio station competes not just against other stations with other positioning statements but against a panoply of every medium under the sun offering every particle of content under the sun?

1 month ago | faithbright.ghost.io | Mark Ramsey

Okay, we all know that Christian radio needs more content on more platforms (especially digital) and in more places. But where is all this new content supposed to come from? Do you need to enlist interns? Do you raise expectations on talent, regardless of their enthusiasm (or sometimes, lack thereof)? Do you need more headcount? And where do you begin? By doing what? These are the questions which paralyze us in the trenches of Christian radio, but they shouldn't.

1 month ago | faithbright.ghost.io | Mark Ramsey

It's not only a lyric from a more-than-60-year-old theater musical (Bye Bye Birdie, for all you Dick Van Dyke fans). It's also a question being asked by parents across the land, especially thanks to the timely new Netflix hit Adolescence. You've probably seen it already, considering after only three weeks. And the views are not coming only from the U.S. and the U.K., but from countries around the world. It is - in every sense of the word - a phenomenon.