Mark Sage

Virginia

Group Editor at SWVA Today

Mark Sage is the group editor of the Southwest Virginia weekly newspaper group.

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Articles

Floyd fighters making MMA debuts

2 weeks ago | swvatoday.com | Mark Sage

Floyd fighters are on a roll. And two of them are gearing up to roll at a Wytheville mixed martial arts competition. Charlie Farley and Dylan McDowell are just two of several Buffalo Mountain Martial Arts students preparing for action in the coming weeks, with both making their MMA debuts at Saturday’s Titans of the Cage event at the Wytheville Recreation Center. Farley, 29, is slated to fight Jonathan Tate of Mt. Airy, North Carolina, at the April 12 event.
Auburn, Floyd tie on pitch

3 weeks ago | swvatoday.com | Mark Sage

The Eagles and Buffaloes both scored goals in the final 10 minutes of regulation, and then went scoreless in two overtime periods to end their clash in a 1-1 draw. Jude Miear put the Eagles (3-0-1) on the board with a goal off a free kick. The Buffaloes (0-1-2) answered with a goal from freshman AJ Miller in the final two minutes.
The Points Illusion: How Loyalty Rewards Outsell Discounts

4 weeks ago | medium.com | Mark Sage

Mark Sage·Follow11 min read·--Conventional wisdom says the best way to drive sales is to cut prices. Give people a discount, and they’ll buy more. Right? That’s what we thought — until we tested it. What we found instead was that customers often spend more when you give them less. Not less product, but less value. Specifically — loyalty points. Tiny, future-facing, psychologically powerful.
zach

1 month ago | swvatoday.com | Mark Sage

Skip to main contentSkip to main content You are the owner of this image. You have permission to edit this image. We are currently undergoing maintenance on some services, which may temporarily affect access to subscription accounts and the E-edition. We apologize for any inconvenience and appreciate your patience as we work to resolve the issues.
Virginia bill expands autism training for school personnel

1 month ago | swvatoday.com | Mark Sage

Instructional personnel and school board employees who work alongside autistic students will have optional, advanced professional development opportunities, according to recent legislation. Sen. William Stanley Jr., R-Franklin, sponsored Senate Bill 1293, which passed both chambers unanimously. School instructors and employees will have the annual option for advanced training to better support autistic students.
Invasive species bills aim to close retail gap, educate consumers

1 month ago | swvatoday.com | Mark Sage

Lawmakers recently sent the governor twin bills that he vetoed last year, which aim to protect the state’s native wildlife by educating consumers on invasive plants. Del. Holly Seibold, D-Fairfax, introduced House Bill 1941and Sen. Saddam Salim, D-Fairfax, introduced Senate Bill 1166. The bills, which passed with bipartisan support, require stores to post signage to educate shoppers on invasive species and encourage native plants as an alternative.
Message. Not Messenger

2 months ago | medium.com | Mark Sage

Mark Sage·Follow8 min read·--“[The] advertising industry’s current focus on splitting activity between ‘brand’ and ‘performance’ is unhelpful. TV is a good example. You could have an emotive brand-building message focused on priming consumers and changing their preferences for brands, or you could have a hard-hitting activation campaign driving a price promotion.
Virginia’s longest and oldest adventure triathlon returns to Wythe County for 26th year

2 months ago | swvatoday.com | Mark Sage

Athletes from across the Mid-Atlantic region will convene at New River Trail State Park on Sept. 20 for the New River Trail Challenge Triathlon, presented by Dominion Energy. The three-stage, 65.2-mile race, which is a part of the Virginia State Parks Adventure Series, begins with a 40-mile out-and-back bike leg, followed by a 12.1-mile downriver kayak paddle and ends with a half-marathon run along the river.
Rethinking Loyalty Myths

2 months ago | medium.com | Mark Sage

Mark Sage·Follow8 min read·--Ignaz Semmelweis was a Hungarian physician whose pioneering work in the mid-19th century revolutionised our understanding of infection control. Semmelweis discovered that handwashing with a chlorinated solution drastically reduced the incidence of puerperal fever, a deadly infection that claimed the lives of many women during childbirth. In the Vienna General Hospital where he trialled his research, the mortality rate dropped from 18% to just 2%.
Fuel for loyalty

2 months ago | medium.com | Mark Sage

Mark Sage·Follow10 min read·--A loyalty programme without direct marketing communications is like a car without fuel — It simply won’t move forwards. Interestingly though, marketing communications tend to be a more undervalued aspect of the loyalty programme design.