Mark Sanna

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Articles

Email marketing is not dead

Jan 2, 2025 | chiroeco.com | Mark Sanna

In the age of social media, some DCs may feel email marketing is a thing of the past, or at least less relevant compared to platforms like Instagram or Facebook. However, nothing could be further from the truth. Email marketing allows you to maintain a personal, professional relationship with your patients while driving engagement and building loyalty. Here’s why email marketing is an essential tool for DCs looking to grow their practice.
Chiropractors, if you want to connect with patients, tell your story

Dec 30, 2024 | chiroeco.com | Mark Sanna

With the multitude of chiropractic and multidisciplinary practices available in today’s highly competitive healthcare landscape, attracting and retaining patients is not just about providing excellent care— it’s about standing out by honing your ability to connect with patients on a deeper, more personal level. And the most powerful personal-connection tool at your disposal? Your story. People make decisions based on trust, and trust is built through connection.
Do your chiropractic clinical assessments need an updated?

Dec 3, 2024 | chiroeco.com | Mark Sanna

DCs are constantly evolving their clinical assessments to meet the ever-growing needs of their patients. Today, we must ask ourselves: Are we doing enough to prevent falls and improve quality of life for our middle-aged and elderly patients? The answer may lie in incorporating balance and proprioception testing into our standard chiropractic clinical assessments. Falls are a significant health risk for older adults, contributing to more than 8 million emergency room visits annually in the U.S.
Do your chiropractic clinical assessments need an update?

Dec 3, 2024 | chiroeco.com | Mark Sanna

DCs are constantly evolving their chiropractic clinical assessments to meet the ever-growing needs of their patients. Today, we must ask ourselves: Are we doing enough to prevent falls and improve quality of life for our middle-aged and elderly patients? The answer may lie in incorporating balance and proprioception testing into our standard chiropractic clinical assessments.
Why writing a weekly blog is crucial for your chiropractic practice

Nov 12, 2024 | chiroeco.com | Mark Sanna

In the fast-paced world of healthcare, staying connected with your patients and attracting new ones is paramount. Writing a weekly blog is essential for your practice. Your blog:A weekly blog allows you to share your knowledge and expertise with your audience. By addressing common health issues, providing wellness tips and explaining chiropractic treatments, you position yourself as a trusted authority in your field.
Visualize success for the perfect future in chiropractic practice

Oct 31, 2024 | chiroeco.com | Mark Sanna

Do you know how to visualize success? It can be a powerful tool for helping you achieve your goals. As DCs and healthcare professionals, we often find ourselves immersed in the daily hustle of patient care, administrative duties and continuous learning. Amidst this whirlwind, it’s easy to lose sight of our long-term goals and the vision we have for our practices. This is where the concept of a “painted picture” comes into play, an idea brilliantly articulated by business coach Cameron Herold.
The best way to grow is through a chiropractic practice coach

Oct 13, 2024 | chiroeco.com | Mark Sanna

As a second-generation DC, chiropractic has always been a way of life for me. Growing up in a chiropractic family allowed me to develop a unique perspective on success within our field. I firmly believe that anyone can achieve their goals with dedication and the right guidance. While personal effort is crucial, having a coach can expedite the journey to success, minimizing detours and missteps. Personally, I’ve always had a coach for my personal and professional growth, and I still do today.
A step-by-step guide to establish your fee schedule

Sep 17, 2024 | chiroeco.com | Mark Sanna

Setting an appropriate fee schedule is crucial for the financial health of your chiropractic practice. A well-structured fee schedule ensures you are adequately reimbursed for your services while maintaining compliance with insurance regulations. One of the best starting points for establishing your fee schedule is the Medicare Physician Fee Schedule (MPFS). The MPFS offers a comprehensive benchmark for reimbursement rates, which can be adapted for use with other payers.
Managing your staff: Check your ego at the door

Sep 5, 2024 | chiroeco.com | Mark Sanna

Your practice can reach new heights if you leave your ego at the door and start managing your staff with humility, collaboration and open communication. As a practice management coach for more than 25 years, I’ve seen countless practices rise and fall, and one of the most significant factors in determining their trajectory is how well the team is managed.
Incorporate balance assessment and training into patient care.

Aug 16, 2024 | chiroeco.com | Mark Sanna

As DCs, we strive to enhance the quality of life for our patients by addressing pain, improving mobility and preventing injuries. One critical but often overlooked aspect of patient care is balance assessment and training. Recent studies and statistics highlight the importance of incorporating these elements into routine patient management protocols, particularly for middle-aged and older adults. Falls are a leading cause of injury and hospitalization among the elderly.