Mark Schaefer

1 week ago | businessesgrow.com | Mark Schaefer

The other day, I caught myself saying something that is a sure sign I am failing as a business leader. I was conversing with friends about yet another breathtaking tech advance when I suddenly felt overwhelmed by AI exhaustion. “I don’t want to try any more apps,” I said. “I just want somebody to do this for me.”As I thought about this statement later, I realized I had put myself on a path of irrelevance.

2 weeks ago | businessesgrow.com | Mark Schaefer

Microsoft published a new report on the characteristics of what it describes as a “frontier firm” leading the way into AI integration. More interesting, the company has been collecting detailed data on its customers, which is both fascinating and creepy, like …Most employees are interrupted by a text, email, meeting, or chat 275 times a day — about once every two minutes. Edits to PowerPoint slides increase by 122% within 10 minutes of a presentation.

2 weeks ago | businessesgrow.com | Mark Schaefer

I have a confession to make. I just hosted the 2025 edition of The Uprising, my annual marketing retreat. During this event, I became so intensely focused on the content and the conversations that I forgot to take notes. Happens every year. So, it’s quite a struggle writing a blog post without notes!This is a great opportunity to ask for an AI assist, and the combination of resources that went into this write-up is impressive.

3 weeks ago | businessesgrow.com | Mark Schaefer

Adam Grant is a spectacularly successful man who escaped the boundaries of traditional academic life to become a global celebrity. An author. A highly-paid speaker. A sought-after podcast guest and mainstream media superstar. As he enjoys the success fueled by his own personal brand, he continues to lambast the idea of a personal brand. In his latest podcast episode, “The case against personal branding,” he concludes that a personal brand is a “performance” that is inauthentic and unsustainable.

3 weeks ago | businessesgrow.com | Mark Schaefer

A few months ago, I was asked to participate in a university-sponsored study on how AI will impact humanity by 2035. The resulting research paper is extraordinary, as 300 futurists weighed in on the subject — Being Human in 2035. This is a roadmap of how AI will change your customers in the next 10 years and a vital perspective for marketers. Sure, there is a lot of discussion about how AI will impact our content, our businesses, our careers, and our personal productivity.