Mark Sweney

Media Business Correspondent at The Guardian

Media business correspondent at the Guardian. New Zealander. Yes, my surname is spelt like that. DM’s open

Articles

Facebook and Instagram owner Meta to enable AI ad creation by end of next year

4 days ago | theguardian.com | Mark Sweney

The owner of Facebook and Instagram is to help advertisers to fully create and target campaigns using artificial intelligence tools by the end of next year, in a move that sent shock waves through the traditional marketing industry. Mark Zuckerberg’s Meta, which also owns WhatsApp, aims to directly target brands’ marketing budgets, posing a threat to the advertising and media agencies that handle client campaigns and budgets.
KFC plans to invest £1.5bn in UK and Ireland, creating thousands of jobs

1 week ago | msn.com | Mark Sweney

Microsoft Cares About Your PrivacyMicrosoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing will personalise the content and ads that you see. You can select ‘I Accept’ to consent to these uses or click on ‘Manage preferences’ to review your options and exercise your right to object to Legitimate Interest where used.
KFC plans to invest £1.5bn in UK and Ireland, creating thousands of jobs

1 week ago | theguardian.com | Mark Sweney

KFC is to invest almost £1.5bn and create thousands of jobs in the UK and Ireland over the next five years, as the fast-food chain seeks to capitalise on the booming popularity of fried chicken. The chain, which is celebrating its 60th year of operations in the UK, said it plans to invest £1.49bn to grow and upgrade its existing 1,000-outlet estate. The company, formerly known as Kentucky Fried Chicken, aims to invest £466m in opening 500 new restaurants in the UK and Ireland.
Toyota to move some GR Corolla production to UK from Japan

1 week ago | theguardian.com | Mark Sweney

Toyota is reportedly planning to move some production of one of its Corolla sports models to the UK to take advantage of excess capacity there, and reduce delivery times for the vehicle in North America. The Japanese car giant is to shift some production of its GR Corolla sports car from Japan to a new dedicated production line at its Burnaston plant in Derbyshire.
James Bond franchise owners request more time to defend control of 007 spy name

1 week ago | msn.com | Mark Sweney

Microsoft Cares About Your PrivacyMicrosoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing will personalise the content and ads that you see. You can select ‘I Accept’ to consent to these uses or click on ‘Manage preferences’ to review your options and exercise your right to object to Legitimate Interest where used.
James Bond franchise owners request more time to defend control of 007 spy name

1 week ago | theguardian.com | Mark Sweney

The owners of the multibillion-pound James Bond franchise have requested more time to mount their defence to keep control of the super spy’s name in Europe, after a legal challenge to their trademark rights across a range of goods and services.
UK food inflation rises for fourth month in a row as steaks beef up prices

1 week ago | msn.com | Mark Sweney

Microsoft Cares About Your PrivacyMicrosoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing will personalise the content and ads that you see. You can select ‘I Accept’ to consent to these uses or click on ‘Manage preferences’ to review your options and exercise your right to object to Legitimate Interest where used.
Tourists from countries badly hit by Trump tariffs are staying away from US

1 week ago | msn.com | Mark Sweney

Microsoft Cares About Your PrivacyMicrosoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing will personalise the content and ads that you see. You can select ‘I Accept’ to consent to these uses or click on ‘Manage preferences’ to review your options and exercise your right to object to Legitimate Interest where used.
Tourists from countries badly hit by Trump tariffs are staying away from US

1 week ago | msn.com | Mark Sweney

Microsoft Cares About Your PrivacyMicrosoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing will personalise the content and ads that you see. You can select ‘I Accept’ to consent to these uses or click on ‘Manage preferences’ to review your options and exercise your right to object to Legitimate Interest where used.
UK food inflation rises for fourth month in a row as steaks beef up prices

1 week ago | msn.com | Mark Sweney

Microsoft Cares About Your PrivacyMicrosoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing will personalise the content and ads that you see. You can select ‘I Accept’ to consent to these uses or click on ‘Manage preferences’ to review your options and exercise your right to object to Legitimate Interest where used.