Martha Chapman

Toronto

Seasoned corporate writer with focus on leisure travel. Believes most important travel accessory is a sense of humour! 55 countries & counting

Featured in: Favicon

vacay.ca

openjaw.com Favicon

travellife.ca

Articles

First Time in London? What Your Clients Need to Know from an Insider

1 week ago | openjaw.com | Martha Chapman

No wonder it’s considered one of the world's great cities: London is hard to beat for history, sightseeing, shopping, food, culture, and personality. It also is an ideal destination for first-timers crossing the Atlantic. The flying time is relatively short, the language is (mostly) the same, and the city feels somewhat familiar thanks to decades of TV series, films, and royal-watching. Rather than culture shock, visitors are more likely to experience cheeky cultural surprises.
Why Canadians are Flocking to Japan: Tourism Board Wows at ROM Soiree

1 week ago | openjaw.com | Martha Chapman

With 123 million people in a country just over half the size of Manitoba, you’d think Japan was all about massive cities and urban sprawl. That’s true – in part. But is also offers extraordinary opportunities to connect with ancient culture and nature in its wildest form. This was the theme of an event for travel writers held at Toronto’s classic Royal Ontario Museum on 11JUN.
Small in Size, Big on Adventure: Taiwan Showcases Surprising Variety

2 weeks ago | openjaw.com | Martha Chapman

For a country about two-thirds the size of Nova Scotia, Taiwan delivers an astonishing number of visitor experiences. That diversity was on full display at a Taiwan Tourism B2B mission held 09JUN at Toronto’s swanky Four Seasons Hotel. The event — the first of three planned across North America, with Vancouver and Seattle next — brought together about 80 members of the Canadian travel trade and a sizable delegation from Taiwan.
Taiwan Packs a Punch: Small Island, Big Travel Experiences

2 weeks ago | openjaw.com | Martha Chapman

For a country about two-thirds the size of Nova Scotia, Taiwan delivers an astonishing number of visitor experiences. That diversity was on full display at a Taiwan Tourism B2B mission held 09JUN at Toronto’s swanky Four Seasons Hotel. The event — the first of three planned across North America, with Vancouver and Seattle next — brought together about 80 members of the Canadian travel trade and a sizable delegation from Taiwan.
Virgin Voyages Targets Clients Looking for Kids-Free, Innovative Cruises

3 weeks ago | openjaw.com | Martha Chapman

For decades, Sir Richard Branson has been building brands known for flouting tradition, embracing radical innovation, and delivering lots of cheeky humour. So it’s no surprise that Virgin Voyages, his four-ship fleet of “Ladies,” brings some bold ideas to a sector where cruise lines have long battled to differentiate their brands.
HAL’s New Campaign Highlights What It Lacks

3 weeks ago | openjaw.com | Martha Chapman

Today (05JUN), Holland America launches its new “Travel by Sea” summertime booking campaign — emphasizing not what it offers, but what it proudly leaves out. Running through 31JUL, the promotion combines up to 40% savings, free cruises for kids, pre-paid gratuities, and 50% reduced deposits on select departures. But at the heart of the campaign is a brand message: no amusement parks, no mega-ships, no crowds — just classic mid-sized cruising.
Berlin Celebrates with Culture, Cool and Added Lift

3 weeks ago | openjaw.com | Martha Chapman

Berlin will soon be on the radar of more Canadians thanks to new YYZ-BER service. And it should be: this is a city which clearly combines what so many clients are looking for in Europe, and adds a healthy measure of cheeky charm. So it was a delight to meet the genial Burkard Kieker, Managing Director of Visit Berlin at a media luncheon at Toronto’s classy Sassafraz Resto. “It’s a great pleasure to be here in Toronto,” he told attendees.
Beyond Chocolate and Cheese: Switzerland Hosts Advisors in Toronto

3 weeks ago | openjaw.com | Martha Chapman

“This is just great!” the Christelle Deillon of Travel Switzerland enthused to Open Jaw. “So many agents – and such wonderful questions!”That was the reaction of just one of 22 Swiss travel suppliers who hosted some 50 Toronto-area advisors and tour operators at the central University Club on 29MAY. The 4th annual Swiss Travel Experience, the event proved to be an excellent opportunity for learning and engagement.
Caribbean Pivots to Pitching Snowbirds, One Caribbean Canada Reps Share in Toronto

4 weeks ago | openjaw.com | Martha Chapman

Several Caribbean countries are hoping to capitalize on the shifting travel preferences of Canadian snowbirds. This was one of several key updates shared by members of the One Caribbean Canada alliance during a media event at Toronto’s Old Mill Restaurant on 27MAY.
Travel Advisors Dish on Why They Love Their Career

1 month ago | openjaw.com | Martha Chapman

As we celebrate Travel Advisor Day, it's inspiring to see so many passionate travel advisors across Canada. In many ways, their job grows more complex day by day, but it’s heartening to see consumers increasingly recognize the value of an advisor’s services more than ever (and willing to pay for them). To learn why Canadian advisors love their chosen career, we reached out to several across the country … and here’s what they said.