Martha Marchesi

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Articles

B2B Reads: 6 Silly Mistakes to Avoid, 6 Sales-Focused Strategies to Try, and How 6 B2B Marketing Leaders Build Trust and More!

Aug 10, 2024 | heinzmarketing.com | Sheena McKinney |Nicole Malczan |Martha Marchesi

SummarySome of our favorite B2B sales and marketing posts from around the web this week. Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know. 17 Powerful Techniques to Generate B2B Sales Leads By Nicole MalczanThere are several ways to go about generating sales leads.
Four creative and strategic ways to approach B2B competitive analysis

Feb 21, 2024 | fastcompany.com | Martha Marchesi

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. 4 minute Read“Keep an eye on your competition” is Business 101 for any company. But it’s especially critical in today’s hypercompetitive B2B market, where sales growth has slowed, sales cycles have lengthened, and traditionally risk-averse buyers are spending even more time researching purchase decisions.
Four areas every B2B marketer should explore in

Jan 19, 2024 | fastcompany.com | Martha Marchesi

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. 4 minute ReadMake them and then break them—New Year’s resolutions usually don’t last.
Mindful Employer Branding Key to Successful Staff, HR Recruitment - www.themeetingmagazines.com

Dec 12, 2023 | themeetingmagazines.com | Martha Marchesi |Jim Galligan

Martha Marchesi is CEO and Jim Galligan is Director of Creative Strategy at JK Design, a full-service creative agency with a powerhouse roster that includes Johnson & Johnson, Philips, Priceline, Prudential, ADP, Tiffany & Co. and more. A veteran of Madison Avenue, Martha is a master brand storyteller, strategic and creative expert and accomplished thought leader. The firm’s mission is to measurably favorably impact clients’ brands, businesses and bottom lines. Connect with her at JKDesign.com.
5 Ways Earnest EQ Supercharges Marketing, Advertising, Branding & Comms Strategies

Jul 19, 2023 | mediabuzz.com.sg | Martha Marchesi

A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 billion USD by 2027 exemplifies the extent to which mastering “EQ” versus IQ is taking brands to exciting new levels of success … and why not embracing EQ can result in extreme opportunity loss or, far worse, be an outright brand buster. This as today’s highly discriminating and demanding marketplace is seemingly rife with substitutable solutions.
Keep the 'summer slump' at bay with 5 ways to heat up communication

Jul 17, 2023 | hrmorning.com | Martha Marchesi

Warmer weather, longer days, day trips to beaches and theme parks: For many of us, summer is a time to relax, recharge and soak up some sunshine. But if you’re an HR pro, there’s a darker side to the season: the dreaded “summer slump.” Research shows employee productivity dips by as much as 20% during the summer months, while average attendance decreases by 17%.
How Training Professionals Can Help Ensure Companies Exude EQ

Jun 19, 2023 | trainingindustry.com | Martha Marchesi

Like people, companies can have emotional intelligence (EQ): the ability to demonstrate empathy by understanding and addressing the emotions, concerns and needs of others. And like high-EQ people, companies that embrace and exhibit EQ in their communications can create more meaningful, powerful connections — with customers and employees alike. That’s not just a theory.
Mindful Employer Branding Key to Successful Staff, HR Recruitment

May 30, 2023 | mediabuzz.com.sg | Martha Marchesi

In modern society, building an inclusive employer brand should be considered mission critical for businesses large and small. The most successful companies are the ones that see challenges and opportunities from many different angles, and having a diverse employee population allows you to do just that. An inclusive employer brand lets you engage, recruit, and hire a wonderful spectrum of people who can bring their varied backgrounds to bear for your business.