Martin Kihn
Host at Paleo Ad Tech
Data-driven #digitalmarketing and #adtech dreamer with a podcast https://t.co/4bOaInaUXY | strategy @ Salesforce | views mostly my own | the real Marty Kaan | word
Articles
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Aug 9, 2024 |
salesforce.com | Martin Kihn
Google surprised a lot of people when it announced in a recent blog post that – after more than four years of saying the opposite – it was not going to phase out cookies in its market-leading Chrome browser after all. Instead, it would ask users to opt in to tracking and focus on developing post-cookie solutions. No timelines were given. Reactions ranged from coffee-spilling shock to languid bemusement. Now that the cookie dust has settled, a better reaction might be: So what’s next?
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Jun 10, 2024 |
forbes.com | Martin Kihn
Martin Kihn, SVP Strategy, Salesforce Marketing Cloud. What are marketers' hopes and dreams? What keeps them up at night? Even though it's a people-oriented discipline, marketing can sometimes feel lonely. Faced with ever-greater pressures and ever-shorter tenures, the CMO may sometimes believe they're the only person in the world with their particular punch list of goals and constraints. However, they're not.
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Jun 10, 2024 |
flipboard.com | Martin Kihn
I caught my employee secretly working a second remote job. Here's why I decided to fire them — and why I think overemployment is unethical. This as-told-to essay is based on an email conversation with Patrick Synge, the cofounder and CEO of the business-process-outsourcing and remote-recruitment company Metrickal. The business is headquartered in Barcelona and has 10 full time, fully remote employees, in addition to more than 200 …
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Apr 24, 2024 |
salesforce.com | Martin Kihn
Remember the last time you moved? You probably had to pack up too much stuff, transport it in a truck and unpack it in the new location – hoping it survived the trip. Imagine if your furniture and belongings could just teleport to your new place in perfect condition. It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data.
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Apr 19, 2024 |
dealnews.com | Martin Kihn |Chris O'Hara |Doug Lowe |Marie de Fréminville
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Why you still can't count on cookies: * they're not a long-term solution * personalization requires consent * 1PD is required for CX * there is no shortcut to trust https://t.co/zJgQ6TomzV?
RT @ForbesCommCncl: What are marketers' hopes and dreams? Read more: https://t.co/ArXYtbAr3b Written by @martykihn of @salesforceapac