Martin Leitner

Sep 5, 2023 | mdpi.com | Sebastian Springer |Martin Leitner |Thomas Gruber |Bernd Oberwinkler

1. IntroductionAdditively manufactured titanium alloys are increasingly used for several applications in aerospace structures, see [1]. Especially the manufacturing process parameters and further post-treatments can significantly affect the resulting microstructure and mechanical properties, which are of utmost importance to ensure a safe and reliable design of structural components [2,3,4].

Mar 18, 2023 | mdpi.com | Martin Leitner

Open AccessEditorialbyMartin Leitner Institute of Structural Durability and Railway Technology, Graz University of Technology, 8010 Graz, AustriaMetals 2023, 13(3), 610; https://doi.org/10.3390/met13030610 (registering DOI)Received: 13 March 2023/Accepted: 16 March 2023/Published: 18 March 2023(This article belongs to the Special Issue Technological Aspects in Fatigue Design of Metallic Structures) 1.

Mar 2, 2023 | towardsdatascience.com | Martin Leitner

Marketing Performance Meets Brand BuildingBuilding deeper connections with customers while driving funnel efficiencies. As a data scientist, you are vital to unlocking new business opportunities to drive growth and success through data. The rapidly evolving marketing landscape demands a fresh approach beyond conventional performance marketing or brand-building tactics.

Mar 2, 2023 | towardsdatascience.com | Martin Leitner

What are we trying to achieve, and why should we focus on it now? It's a well-known fact that many CMOs shift their marketing spend toward the bottom of the funnel, where the capture of customers is easier to justify, especially in financially challenging times. However, by doing so, marketers often overlook the importance of brand-building and generating customer demand and attention at the top of the funnel. This mistake can be costly, erasing a brand's emotional connection with its customers.