Martina Bretous

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NotebookLM Gets an Upgrade: Audio Prompts, Background Listening, and More

Oct 22, 2024 | blog.hubspot.com | Martina Bretous

Google’s NotebookLM has been impressive since its launch in 2023, back when the company tagged it as an experimental tool. A little over a year later, that tag is gone, the tool’s got cool new features, and they’re launching a business version. Learn all about NotebookLM below. Everything You Need to Know About NotebookLMNotebookLM is a Gemini-powered digital notebook “designed to help people learn faster,” according to its developers.
Monthly AI Roundup: The Biggest AI Headlines in September

Oct 1, 2024 | blog.hubspot.com | Martina Bretous

There’sso much AI news. Our monthly roundup pulls together some of the biggest headlines so you don’t have to. This month:Notebook LM’s audio feature, all things Apple Intelligence, AI sunglasses, and more. Tools & Features You Should Know AboutIf there’s one update you should know about, it’s this. Google’s Notebook LM has been around for a year and last week, its newest audio feature had me sitting in disbelief with my mouth agape. In all my time covering AI, that has never happened.
How Localization Teams are Leveraging AI For Faster Turnarounds

Sep 10, 2024 | blog.hubspot.com | Martina Bretous

Welcome to ‘The AI Edge,’ a series exploring how professionals across industries are using AI at work. Today, we’ve got a Q&A style interview with HubSpot’s Dierk Runne, a senior manager who leads the product localization team and oversees their AI efforts. I wanted to find out if LLMs are making localization easier or if legacy systems (like neural machine translations) are still more reliable.
OpenAI Launches SearchGPT: What We Know + What SEO Experts are Saying

Jul 29, 2024 | blog.hubspot.com | Martina Bretous

Is Google Search on its way out the door? After months of speculation (and denial by Sam Altman), OpenAI finally announced SearchGPT, its AI-powered search engine. Some say this is just a competitive play against Google while others believe this may usher in a new era of search. Here’s everything we know about SearchGPT and what SEO experts are saying about it. Everything We Know about SearchGPTSearchGPT, which will be integrated into ChatGPT, is currently in beta testing with a waitlist available.
Real or AI-Generated? You Guess [Quiz]

Jun 25, 2024 | blog.hubspot.com | Martina Bretous

Think you're good at spotting AI-generated content? Here's your test. It's getting harder to differentiate between what's real and what's AI these days. Take this quiz and find out how good you are at finding AI footage, voices, and personalities. Scroll all the way down for the answers. 1. Which image is AI generated? 2. Is this song AI-generated? 3. Did Oatly write this social media caption? "Ah, the world can be a lonely place for those of us whose true love is oats.
Are AI influencers taking over the UGC space?

Jun 25, 2024 | blog.hubspot.com | Martina Bretous

A video of a UGC creator reviewing a product has recently gone viral on social media. Turns out, that UGC creator was AI-generated by a company called Arcads. What does this mean for the future of user-generated content creators? The AI Influencers That Had Social Media BuzzingHere’s the video that started it all. It’s terrible but I still think it’s wild that this can all be done with AI.
Can AI change the game for product placements? Here's what we know

Jun 18, 2024 | blog.hubspot.com | Martina Bretous

I bet that most Millennials can spot a product placement from a mile away. I have no facts, just a gut feeling that’s kept me alive and well for 30 years. Whether it’s Beats speakers in a Doja Cat music video or Lexus vehicle in a ‘Suits’ episode, product placements aren’t usually subtle. But what if AI could change that? Ad tech companies like Ryff and Mirriad have leveraged AI for product placement for years. Rembrand is now leveraging it in a new way, focusing on influencers and content creators.
I Used AI to Create Ad Jingles - And The Result Was Better Than Expected

Jun 18, 2024 | blog.hubspot.com | Martina Bretous

There's been so much buzz around text-to-music generators like Suno and Udio. So, I've decided to put them to a test. To this day, I still know every word of the 50-second “Education Connection” jingle. Can I recreate that with these generators? Could one of them produce a catchy, well-produced, break-me-off-a-piece-of-that-Kit-Kat-bar level jingle? I gave them all the same prompt. Let’s see what they can do. The Set UpI first started by identifying a few text-to-music tools to test.
Your Next Job Interview Might Be With an AI Recruiter

Jun 11, 2024 | blog.hubspot.com | Martina Bretous

Going through the job interview process can be pretty stressful. You’re tweaking your resume a hundred times. You’ve told people “a little about yourself” more times than you’d like to. And you’ve probably gotten a few “We’ve decided to move forward to another candidate” emails. It’s the name of the game. But here’s another curveball you probably weren’t expecting: Going through an interview process with an AI-generated recruiter on the other end.
What SEO Experts Are Saying About Google's 'AI Overviews'

Jun 4, 2024 | blog.hubspot.com | Martina Bretous

Google released a ton of cool news at its annual I/O Developers Conference. But nothing got folks talking like their AI Overviews news. Replacing Search Generative Experience (SGE), AI Overviews is expected to have a huge impact on organic traffic, particularly for publishers using an inbound marketing strategy. Here’s what SEO experts are saying about it. Wait, what’s AI Overviews again? AI Overviews is a new search feature on Google that provides AI-generated responses to queries.