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1 month ago | 
svpg.com | Marty Cagan |Bob Baxley
By Marty Cagan and Bob BaxleyMarty’s Note:My co-author for this article is the design leader Bob Baxley. Bob was a long-time designer and then design leader at Apple, as well as at other leading Silicon Valley companies, and much as I write about and advise companies about product, Bob serves a similar role for the design community.
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Jan 14, 2025 | 
svpg.com | Marty Cagan
The product model is all about helping companies successfully respond to the best new opportunities, and to the most serious threats. The pandemic was a very visible test of which companies had the skills necessary to respond to major challenges and opportunities.
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Dec 29, 2024 | 
svpg.com | Marty Cagan
Whenever we talk about Generative AI, we need to be clear whether we’re talking about incorporating this new enabling technology into the products we are building, or whether we’re talking about how this technology changes how we build our products. This article is all about the latter. At the end of 2023, I published an article containing my predications for the coming year where I spelled out my hopes and fears for each area that I expected to see some real change.
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Dec 10, 2024 | 
svpg.com | Marty Cagan
At this point, many people have heard about, and/or shared their thoughts on the “founder mode” discussion kicked off by the Paul Graham essay. I weighed in on this myself earlier in the article Coaching Founder Mode. But after reading many of the subsequent pieces, and talking to many product teams and product leaders about this concept, I’m convinced that most people have been missing the real point of this critically important topic.
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Nov 21, 2024 | 
svpg.com | Marty Cagan
Continuing on the theme of sharing more of the lessons learned from companies that are embarking on transformations to the product model, in earlier articles we discussed transformation regrets, the problem of managing the transformation as a project, and then we talked about the importance of winning the hearts and minds of the executives and stakeholders. Many of these discussions are necessarily dancing around the topic of politics.
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Nov 12, 2024 | 
svpg.com | Marty Cagan
In my last article I discussed an anti-pattern where companies embarking on a transformation to the product model make the mistake of trying to run that transformation like a large project, instead of employing the product model to move to the product model. Many people reached out to me sharing that their company had fallen into the same trap, and suffered the same consequences. In this article, I’d like to share a positive pattern.
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Oct 29, 2024 | 
svpg.com | Marty Cagan
In this article I’d like to highlight an anti-pattern that my partners and I have witnessed at several companies that are embarking on transformations to the product model. It’s an understandable anti-pattern, but it’s also more than a little bit ironic. As most know, moving to the product model means moving from a project orientation (building features and projects by specific dates) to a product orientation (solving problems for customers and achieving business outcomes).
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Sep 26, 2024 | 
svpg.com | Marty Cagan |Rick Rubin
One question that has come up since the beginning of tech-powered product creation, is whether creating products is fundamentally art or science? In my mind there was never really a question that it has always been a blend of both. There can be real art and beauty in the engineering, real art and beauty in the design, and real art and beauty in the solutions we build, and this beauty can contribute to the value and desirability of our products.
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Sep 9, 2024 | 
svpg.com | Marty Cagan
Sometimes naming an important but nuanced concept can give that concept real power. I would argue that’s what happened when we named the concept of product discovery, and I’m seeing the same thing now with the product operating model.
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Sep 3, 2024 | 
svpg.com | Martina Lauchengco |Marty Cagan
Marty’s Note: This article by SVPG Partner Martina Lauchengco discusses a technique for helping with what is arguably the single most critical skill for a manager or a coach working to develop her people. You can also hear Martina elaborate on this technique and coaching feedback in general in the latest Product Therapy podcast with Christian Idiodi. I’m a huge fan of “radical candor,” but it can be abused to just “swoop and poop” with one-way feedback that can leave people feeling like crap.
