Mary Evans

Sep 18, 2024 | alida.com | Mary Evans

(This article was first published inQuirk's Mediaon September 5, 2024)Consumer preferences and behaviors change rapidly, often within hours, requiring researchers to stay alert and adaptable. Researchers know how important it is to gather customer feedback to make business decisions but gathering it fast enough to make timely decisions remains a major challenge. Earlier this year, we highlighted four trends that researchers should consider for success.

Sep 11, 2024 | brandspurng.com | Mary Evans

By Mary Kay Evans AbstractResearchers must be hyperaware of the emerging trends in the marketing research and insights industry to maintain a connection with consumers and clients. In order to understand how consumers feel about the advancements being made and the change in their behaviors, they must take speed, segmentation and AI into consideration. The emerging qualitative research trends to consider Editor’s note: Mary Kay Evans is the chief GTM officer at Alida.

Sep 5, 2024 | quirks.com | Mary Evans

The emerging qualitative research trends to considerEditor’s note: Mary Kay Evans is the chief GTM officer at Alida. Consumer preferences and behaviors change rapidly, often within hours, requiring researchers to stay alert and adaptable. Researchers know how important it is to gather customer feedback to make business decisions but gathering it fast enough to make timely decisions remains a major challenge. Earlier this year, we highlighted four trends that researchers should consider for success.

Mar 28, 2024 | destinationcrm.com | Mary Evans

By Mary Kay Evans, chief marketing officer, Alida In today’s marketing landscape, success hinges on prioritizing customer research and cultivating trust through the establishment of customer communities, fostering personalized engagement, deeper insights, and long-term loyalty. Thriving in the 2024 marketing arena has become reminiscent of a strategic game of survival.

Jan 29, 2024 | thedmonline.com | Mary Evans

Reading Time: 2 mins read While students were chilling over winter break, the Oxford art scene was still buzzing with activities. Kicking things off, the Yoknapatawpha Arts Council hosted its annual Holiday Ornament Auction at The Powerhouse. Beginning almost 50 years ago, the original ornament auction was held as a small gathering in people’s homes. Over the years, the event has grown, finding its new home in the Powerhouse in 2007.