Mat Fraser

Sep 19, 2024 | shorturl.at | Matthew Welty |Matt O'Keefe |Mat Fraser |Brooke E. Wells

The dream team of fitness has assembled, and the footwear industry has a new name that’s immediately going to get eyeballs. That’s not easy for an upstart sneaker maker to accomplish, but when you find out who’s behind it, you’ll understand the potential. The brand, While on Earth, is the brainchild of Todd Meleney, who previously served as CMO at No Bull, nine-time CrossFit Games athlete Brooke Wells, and five-time CrossFit Games champion Mat Fraser.