Mat Zucker

New York, Township Valley

Executive Producer and Host at Cidiot

Host at Rising - Conversations with Leaders On Their Way Up

CMO @prophetstrategy. Fmr. OgilvyOne CCO. Host: https://t.co/yCrsmcofLO & Rising | Career lessons: https://t.co/2qr8YEi9dZ 🏳️‍🌈🦮🧑🏻‍🌾🎤✡️

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Articles

Your 'About' Page Deserves More Love

2 weeks ago | mediapost.com | Mat Zucker

by Mat Zucker , over 1 hour agoIn the bustling ecosystem of digital marketing, there is one page that often gets overlooked despite its critical role: the "About" page. It’s your 24/7 brand ambassador, a high-trafficdestination -- and, for many visitors, the second-most-viewed page (after the homepage). If the homepage is the face of your brand online, the About page is the beating heart. And yet, mostcompanies underestimate its power. Worse, many treat it like an afterthought.
Building a Strong CEO Brand: Strategies for Elevating Thought Leadership

1 month ago | prophet.com | Marisa Mulvihill |Mat Zucker |James Creissen

BLOGA CEO’s personal brand isn’t just about visibility—it’s a strategic driver of trust, differentiation and long-term business growth. In today’s business landscape, a CEO’s personal brand is more than just a reflection of their leadership—it’s a strategic asset that influences company success, investor confidence and market differentiation. Thought leadership, when effectively leveraged, can enhance a CEO’s authority, build trust with key audiences and unlock new business opportunities.
Hospice expands compassionate care for nursing home residents

Nov 22, 2024 | mcknights.com | Liz Barnett |Mat Zucker

Nursing homes are places of care, community and compassion, particularly for residents in their final stages of life. As we recognize National Hospice and Palliative Care Month, it’s an opportune time to consider how nursing homes can broaden the support they provide by better incorporating hospice services. Hospice offers a path to comfort and dignity at the end of life, yet many families have insufficient information about these services.
When My Podcast Jumped The Sheep

Sep 24, 2024 | medium.com | Mat Zucker |Mehmet Yildiz

When My Podcast Jumped The SheepCreating a podcast is a joy and a slog. Any podcaster who has dabbled or committed to this fledgling audio medium knows this. It’s a creative adventure and a gritty routine. A modern hobby and a quirky job. Success in podcasting demands a lot of elements: consistency, discipline, craft, uniqueness, marketing—and perhaps a bit of luck. My show Cidiot® is a podcast about moving from New York City to the Hudson Valley.
101. Herd It Here on Apple Podcasts

May 16, 2024 | podcasts.apple.com | Mat Zucker

You know I love chickens, but my biggest curiosity is with cows. So was very excited to talk to Kyle and Amanda from Gulden Farm. Kyle and Amanda grew up in the area and join us for a special episode about farming. We talk about Kyle’s journey to Montana and back, the story of Gulden Farm, what it means to farm sustainably, my cidiot questions about cows, and even about that great logo I love.
99. Ulster Eateries Unfiltered on Apple Podcasts

Mar 21, 2024 | podcasts.apple.com | Mat Zucker

Cidiot®'s back! Jason Bover, photographer, foodie and founder of Ulster Eateries Unfiltered, joins to kick off Season 7. He shares with Mat his relationship to the Hudson Valley, growing up in the food and bev business and local ingredients. We talk about the Ulster Eateries Unfiltered Facebook group as well as the gatherings and its VIP discount card supporting local restaurants, not to mention his appearance on "Kitchen Nightmares" and meeting Gordon Ramsey.
The Year of Mourning

Feb 18, 2024 | medium.com | Mat Zucker

A review of a guidebook one week at a timeThree weeks before my mother died, I called a family friend for suggestions on books, music or poems— words and sounds in any form related to impending loss. I wasn’t sure what I was looking for, but I knew I wanted something comforting to tune into and, at least metaphorically, lose myself in.
The Three Rooms of Grief

Jan 30, 2024 | medium.com | Mat Zucker

I am trying to spend time in eachOn my list of favorite podcasts is Anderson Cooper’s All There Is. Even if I weren’t going through grief myself, the show, now in its second season with intimate stories and well-known guests, expertly explores loss personally and publicly. At the end of a recent episode, just as my own mom passed away in January, Anderson asked for listener input on what people have learned in grief. I called in to leave my thoughts.
Back to the BlastBerry

Jul 23, 2023 | matzucker.medium.com | Mat Zucker

The movie shares the story of Mike Lazaridis & his best friend Doug (no last name, apparently) founding Research in Motion and the opportunistic Jim Balsillie who becomes their co-CEO. he had just been fired and was failing up. There's a bit of this "failing up" in the marketing and advertising business, and although I took the job at Publicis to co-run the BlackBerry account, I believed that I was being entrepreneurial and maybe even a touch heroic.