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Dec 11, 2024 | 
ahrefs.com | Ryan Law |Mateusz Makosiewicz
SEO potential is the measure of how much organic traffic you can generate through search engines like Google without a cent spent on ads. This free traffic can translate into increased brand awareness, leads, sales, and revenue. Calculating SEO potential can be complex and time-consuming. But this is where my free SEO Potential Bot comes in. This simple tool automates the process of analyzing keywords, modeling ranking scenarios, and, in effect, calculating your/your client’s SEO traffic potential.
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Nov 21, 2024 | 
ahrefs.com | Ryan Law |Mateusz Makosiewicz
AI is eating the world, and it’s only been two years since the “ChatGPT moment.” Just a year ago, many were questioning whether AI was even worth the hype. Today, marketers who embrace AI in their workflows are leaving others behind, and no one can afford to sit out of this race, regardless of their personal views on AI. The question has shifted from “Is AI worth it?” to “Which AI tool should I use?”To answer this, I went on a quest to find SEO tools that got AI right.
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Oct 22, 2024 | 
ahrefs.com | Ryan Law |Mateusz Makosiewicz
Here are the top 100 trending products right now, showing their growth in Google Search volume in the last three months, and their current US and global search volumes.
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Sep 29, 2024 | 
ahrefs.com | Ryan Law |Mateusz Makosiewicz
Zillow, Trulia, Redfin. These names appear in almost every conversation about buying, selling, or renting property. This is not because people are particularly interested in these platforms but because they’ve become the default starting point for most property searches. The best illustration of this is that out of over 4.5M keywords that Zillow ranks for, bringing them an estimated 32.7M visits from search, the top keyword is “zillow”.
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Sep 27, 2024 | 
ahrefs.com | Ryan Law |Mateusz Makosiewicz
Nobody needs SEO like NerdWallet. Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking into profit, that’s a perfect strategy. But it’s also imperfect. As a public company, NerdWallet must openly admit when its SEO fails. Worse still, dips in organic traffic can trigger falling stock prices and potential job losses. Lower organic can trigger falling stock prices, which can lead to job losses.
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Sep 27, 2024 | 
ahrefs.com | Ryan Law |Mateusz Makosiewicz
Total addressable market (TAM) is an estimation of how much you could earn if you could sell your product or service to every possible customer in your market. The basic formula for calculating TAM is:TAM = (Total Number of Potential Customers) × (Average Annual Revenue per Customer)Understanding TAM helps you figure out the size of your market and the amount of money you could make if you captured all of it. TAM is also a key metric for startup investors.
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Aug 27, 2024 | 
ahrefs.com | Ryan Law |Mateusz Makosiewicz
Two things make a good website: content and functionality. Looks are nice to have but come last. Focus on these two areas to create a website that people will want to visit, return to, and tell their friends about. If the site offers the type of content that people need and makes that content easy to find and interact with, people will overlook even the ugliest designs.
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Aug 16, 2024 | 
ahrefs.com | Ryan Law |Mateusz Makosiewicz
Looking for a more reliable way to check the SERPs without spending a dime? Each of these free tools allows you to check rankings in different locations, without “contaminating” the results with Google’s personalization algorithm. Here’s the first one. The SERP Checker lets you check the top 10 pages for any keyword in 243 countries in seconds, no registration required. It’s fueled by Ahrefs’ keyword database with a total of 28.7B keywords and shows sample SEO data for the top pages.
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Aug 6, 2024 | 
ahrefs.com | Ryan Law |Mateusz Makosiewicz
Keyword relevance is a key part of Google Search, including both organic and paid search results. It helps make sure that the results Google shows are directly related to what people are searching for and match their needs. Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword matches, and analyzing user engagement with pages.
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Jul 29, 2024 | 
ahrefs.com | Ryan Law |Mateusz Makosiewicz
Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. These users are not just browsing; they are looking for the final piece of information to make a buying decision. Often, buyer intent keywords include words related to buying, deals, discounts, reviews, and comparisons. These keywords can suggest looking for directions to get a product or service, too.
