Matilda Andersson

1 month ago | research-live.com | Mark Thorpe |Matilda Andersson |Katie McQuater

On Thursday 27th February, Truth Consulting hosted an event focused on the recently launched Working Well Together (WWT) charter; an initiative created by Aura, the UK membership organisation for client-side researchers. The charter is the result of growing concerns that ways of working in the research and insights industry – specifically the client-agency dynamic – are undermining wellbeing and happiness.

2 months ago | research-live.com | Matilda Andersson

In early 2024, I wrote an article for The Drum about why no one wants to work in ad agencies anymore. It captured the mood of quiet quitting, industry-wide exhaustion, and the talent exodus hitting our sector hard. Since then, we’ve seen a turbulent market for both market research and UX research, with many client-side and agency roles made redundant in a tough economic climate.

2 months ago | research-live.com | Matilda Andersson

In early 2024, I wrote an article for The Drum about why no one wants to work in ad agencies anymore. It captured the mood of quiet quitting, industry-wide exhaustion, and the talent exodus hitting our sector hard. Since then, we’ve seen a turbulent market for both market research and UX research, with many client-side and agency roles made redundant in a tough economic climate.

2 months ago | thedrum.com | Matilda Andersson

The truth is, while the number of trends has exponentially grown, brands’ ability to act on change hasn’t kept pace. Innovation pipelines have slowed to a crawl, and the need for rebranding is evident everywhere we look. In a world shaped by constant shocks—pandemics, economic uncertainty, and geopolitical shifts, the need for effective planning is more urgent than ever. But are trends the right tool for the job?

Oct 12, 2023 | research-live.com | Liam Kay |Andy Crysell |Matilda Andersson

Pigram (pictured) will take up the new role on 1st January 2024 and will be based in London, with Crysell moving to the role of non-executive chair. Pigram currently leads Crowd DNA’s Asia-Pacific offer in Sydney and Singapore, having worked at the organisation since 2018, first in London and later based in Sydney.