Matilda Schieren

3 weeks ago | sproutsocial.com | Matilda Schieren

Data from the Q2 2025 Sprout Pulse Survey unpacks the current state of social media, from emerging platforms to content preferences.

Jul 16, 2024 | sproutsocial.com | Matilda Schieren

Social media saturation is making it harder for brands to reach their audiences. Find out what's causing the problem and how to overcome it.

May 9, 2024 | sproutsocial.com | Matilda Schieren

Customer-centric marketing isn’t a radical approach—but it can have a radical impact on your business. See which brands are getting it right.

May 1, 2024 | sproutsocial.com | Matilda Schieren

How much can we talk about authenticity on social media without clearly defining what that means? Sprout's team weighs in.