Matt Caiola

6 days ago | influenceonline.co.uk | Matt Caiola

PUBLIC RELATIONSFriday 9th May 2025How to build trust and manage reputations through consistent messaging, engaging storytelling and executive visibilityPublic relations has always been more than media placements and press releases. For brands seeking long-term equity, corporate PR is a strategic function that builds trust, shapes perception, and establishes authority. Successful brands treat PR not as an afterthought but as a core business function.

2 weeks ago | agilitypr.com | Matt Caiola

TikTok has taken over the internet, reaching billions of users and reshaping how people consume information. Healthcare is no exception. What once relied on traditional channels like in-person consultations, brochures, and websites has now expanded into short-form videos, viral trends, and influencer-led conversations. As telehealth continues to grow, social media and social media marketing are playing a larger role in guiding patients through their healthcare decisions.

2 weeks ago | agilitypr.com | Matt Caiola

Public perception can make or break an emerging technology. The most groundbreaking innovations often arrive with skepticism, fear, and misunderstanding. Artificial intelligence, blockchain, and the Internet of Things have all faced public scrutiny before gaining wider acceptance. Public relations plays a central role in shaping how these technologies are received, translating complex concepts into narratives that resonate with both consumers and decision-makers.

4 weeks ago | agilitypr.com | Matt Caiola

Fan communities have become the backbone of modern entertainment marketing. What was once a passive audience has turned into an active force, shaping the success of franchises and dictating the trajectory of brands. Entertainment companies no longer dictate the conversation; instead, they participate in it, responding to the expectations and enthusiasm of their most dedicated supporters.

1 month ago | agilitypr.com | Matt Caiola

Sustainability has become more than a corporate buzzword, it’s now a business imperative. Consumers are no longer satisfied with vague promises or half-hearted gestures toward environmental or social responsibility. They want proof. They want transparency. And above all, they want honesty. For marketing professionals, this shift means walking a fine line between promoting genuine sustainability efforts and avoiding the reputational quicksand of greenwashing.