Matt Caiola

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Articles

When finance meets culture: The new frontier of fintech marketing

2 weeks ago | agilitypr.com | Matt Caiola

Fintech has moved far beyond the confines of banking apps and online payment gateways. Today, it sits at the intersection of finance, technology, and culture, shaping and responding to the way people live, work, and connect. For executives and marketers in this space, the question is no longer whether to pay attention to culture, but how to do so with precision and authenticity.
Corporate PR strategies that build long-term brand equity

1 month ago | influenceonline.co.uk | Matt Caiola

PUBLIC RELATIONSFriday 9th May 2025How to build trust and manage reputations through consistent messaging, engaging storytelling and executive visibilityPublic relations has always been more than media placements and press releases. For brands seeking long-term equity, corporate PR is a strategic function that builds trust, shapes perception, and establishes authority. Successful brands treat PR not as an afterthought but as a core business function.
How social media is reshaping patient engagement, from TikTok to telehealth

1 month ago | agilitypr.com | Matt Caiola

TikTok has taken over the internet, reaching billions of users and reshaping how people consume information. Healthcare is no exception. What once relied on traditional channels like in-person consultations, brochures, and websites has now expanded into short-form videos, viral trends, and influencer-led conversations. As telehealth continues to grow, social media and social media marketing are playing a larger role in guiding patients through their healthcare decisions.
From sci-fi to sales: How PR shapes public perception of emerging tech

1 month ago | agilitypr.com | Matt Caiola

Public perception can make or break an emerging technology. The most groundbreaking innovations often arrive with skepticism, fear, and misunderstanding. Artificial intelligence, blockchain, and the Internet of Things have all faced public scrutiny before gaining wider acceptance. Public relations plays a central role in shaping how these technologies are received, translating complex concepts into narratives that resonate with both consumers and decision-makers.
From fandoms to franchises: The power of community-driven entertainment marketing

1 month ago | agilitypr.com | Matt Caiola

Fan communities have become the backbone of modern entertainment marketing. What was once a passive audience has turned into an active force, shaping the success of franchises and dictating the trajectory of brands. Entertainment companies no longer dictate the conversation; instead, they participate in it, responding to the expectations and enthusiasm of their most dedicated supporters.
Greenwashing or genuine? The role of digital marketing in sustainability PR

1 month ago | agilitypr.com | Matt Caiola

Sustainability has become more than a corporate buzzword, it’s now a business imperative. Consumers are no longer satisfied with vague promises or half-hearted gestures toward environmental or social responsibility. They want proof. They want transparency. And above all, they want honesty. For marketing professionals, this shift means walking a fine line between promoting genuine sustainability efforts and avoiding the reputational quicksand of greenwashing.
Algorithms and accountability: Navigating corporate reputation in the digital age

1 month ago | agilitypr.com | Matt Caiola

Algorithms are no longer confined to the backrooms of engineering teams or the fine print of tech vendor contracts. They now sit at the heart of corporate reputation. Whether it’s how a company appears in search results, how content is ranked on social media, or how automated systems make decisions that affect customers and employees alike, algorithms are shaping public perception in real time.
Authenticity over optics: The right way to approach multicultural marketing

2 months ago | agilitypr.com | Matt Caiola

Authenticity in multicultural marketing is not just a buzzword; it is the foundation of any successful brand strategy that seeks to connect with diverse audiences. Many companies fall into the trap of performative inclusivity, where campaigns are designed for optics rather than genuine engagement. Consumers today see through these efforts, and the backlash can be swift.
From wanderlust to bookings: The art of storytelling in travel PR

2 months ago | agilitypr.com | Matt Caiola

Storytelling in travel PR is more than just painting a picturesque scene of a destination. It is about crafting narratives that transform fleeting wanderlust into real bookings. The most successful travel brands understand that people don’t just buy trips—they buy experiences, emotions, and the promise of memories that will last a lifetime. The challenge for travel marketers is to bridge the gap between inspiration and action, using storytelling as the vehicle to make that leap.
Beyond aesthetics: Building meaningful connections in lifestyle PR

2 months ago | agilitypr.com | Matt Caiola

Lifestyle public relations has long been associated with aesthetics—beautiful imagery, aspirational branding, and curated experiences designed to capture attention. But in a world where consumers are more discerning than ever, visuals alone are not enough. People want to connect with brands on a deeper level, aligning with their values, interests, and daily routines. The challenge for PR professionals is to move beyond surface-level appeal and create relationships that feel authentic and lasting.