Matt Carmichael

Chicago

Editor, What the Future; speaker, author @Buyographics. Past: @livability @adage @crainschicago also @mattcarmichael.com in other places.

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Articles

Half of Americans want tariff price labels, and are unsure what's being tariffed

1 week ago | ipsos.com | Matt Carmichael

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: One major retailer suggested breaking out tariff costs and then quickly backed off under pressure from the Trump administration. But we wondered: Do shoppers want to see that? Do people even know what will be affected by tariffs? What we found: About half of Americans are uncertain what will be impacted by tariffs.
Fewer Americans think prices are rising

1 week ago | ipsos.com | Matt Carmichael

Across a range of staples and utilities, fewer people think they are paying higher prices than thought so in late February, according to the Ipsos Consumer Tracker The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Fewer Americans are planning summer travel

1 week ago | ipsos.com | Matt Carmichael

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: Every year at this time we ask what people have planned for summer. What we found: Um, we’re planning nothing? We kind of expected, given all the things, that big international travel would be down, and it is — with just 27% saying they have international travel plans in the works for summer 2025 vs. 34% last summer.
The Ipsos Vibe Check: Here's how Americans feel about the government this week

3 weeks ago | ipsos.com | Matt Carmichael

With everything going on in the U.S. these days, and COVID-early-days levels of uncertainty, we started a new module in the Ipsos Consumer Tracker. It asks a two-part question: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
The Ipsos Vibe Check: Here's how worried Americans are about the government this week

3 weeks ago | ipsos.com | Matt Carmichael

With everything going on in the U.S. these days, and COVID-early-days levels of uncertainty, we started a new module in the Ipsos Consumer Tracker. It asks a two-part question: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel? So here’s the thing with the Vibe Check, in what is now its third month: This is data that really shouldn’t move too much. It’s a pretty simple set of questions. And yet… here we are, bouncy bouncy bouncy.
Our food habits haven’t changed since 2023

3 weeks ago | ipsos.com | Matt Carmichael

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: There’s a lot of discussion about food and ingredients in the news these days as government regulators look to phase out a lot of synthetic food dyes, for instance. So we asked a couple of questions about what we eat: One new question, and one we trended from What the Future: Farming in 2023.
When it comes to buying products, price wins

3 weeks ago | ipsos.com | Matt Carmichael

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: Last year at this time, we asked a round-robin set of questions about how we buy things. Do we choose price, quality, or a brand’s values? We know there’s a long-standing trend toward preferring brands that align with our values. But when push comes to shove, is that a nice-to-have or a must-have?
We are getting less domestic and more tech focused

1 month ago | ipsos.com | Matt Carmichael

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: In 2011, Ipsos fielded a survey for an AdAge editor writing a story called “The New Necessities.” The article looked at a variety of products that people might own and asked if it’s something people have and need, have but could live without, want (but don’t have) or don’t want.
Here’s what Americans think they’ll cut back on due to tariffs

1 month ago | ipsos.com | Matt Carmichael

What are people more willing to cut back on, if prices rose 10% due to tariffs? Discretionary items could face a bigger crunch, with one in three people saying they would have to cut back, according to the Ipsos Consumer Tracker. The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Polarization is spilling over into tech, while wokeness stays the same

1 month ago | ipsos.com | Matt Carmichael

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: As the Trump administration continues to take shape, we will check in from time to time on the topics and questions we asked before inauguration to see if things are shifting. What we found: There’s a drop in the idea that having tech developed and manufactured in the U.S. should be a national security issue.