Matt Carmichael

Chicago

Editor, What the Future; speaker, author @Buyographics. Past: @livability @adage @crainschicago also @mattcarmichael.com in other places.

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Articles

Our views on gender are consistent, but are we less willing to talk about it?

2 weeks ago | ipsos.com | Matt Carmichael

By and large, Americans' views on gender haven’t changed in the last two years, according to the Ipsos Consumer Tracker — except when it comes to having conversations about gender equality. The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: Two years ago our friends at the Female Quotient asked us some questions about gender for a report they debuted at Cannes.
Despite overall uncertainty, we are somewhat confident in spending

2 weeks ago | ipsos.com | Matt Carmichael

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: With all the Vibe Check and tariff news, it was time to trend this question on big-ticket and overall socio-economic health. What we found: Our confidence in spending on bigger-ticket items is pretty stable since the last time we asked this in (checks notes) November 2023. That seems like an eon ago and a very different world.
If AI use at work is growing, we don't know it.

2 weeks ago | ipsos.com | Matt Carmichael

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: A year ago we asked about AI usage at work and it was time to trend this. Also, Ipsos just released its annual Global AI Monitor, so we had AI on the brain. What we found: The numbers are unchanged from a year ago. Just under four in ten say their employer is using ChatGPT or other AI chat tools.
Americans think student loans should be prioritized, simplified

2 weeks ago | ipsos.com | Matt Carmichael

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: The new budget bill suggests some sweeping changes to how student loans work and how they will be managed.
Conflicting Global Perceptions around AI present Mixed Signals for Brands

3 weeks ago | ipsos.com | Matt Carmichael

In the fourth annual survey into global attitudes surrounding AI, we place a spotlight on how companies and brands might use AI in the future – and how these uses would impact public trust. We also explore the ways people expect AI to impact their lives in the future – from the job market, to health, to day-to-day tasks.
Half of Americans want tariff price labels, and are unsure what's being tariffed

1 month ago | ipsos.com | Matt Carmichael

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: One major retailer suggested breaking out tariff costs and then quickly backed off under pressure from the Trump administration. But we wondered: Do shoppers want to see that? Do people even know what will be affected by tariffs? What we found: About half of Americans are uncertain what will be impacted by tariffs.
Fewer Americans think prices are rising

1 month ago | ipsos.com | Matt Carmichael

Across a range of staples and utilities, fewer people think they are paying higher prices than thought so in late February, according to the Ipsos Consumer Tracker The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Fewer Americans are planning summer travel

1 month ago | ipsos.com | Matt Carmichael

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: Every year at this time we ask what people have planned for summer. What we found: Um, we’re planning nothing? We kind of expected, given all the things, that big international travel would be down, and it is — with just 27% saying they have international travel plans in the works for summer 2025 vs. 34% last summer.
The Ipsos Vibe Check: Here's how Americans feel about the government this week

1 month ago | ipsos.com | Matt Carmichael

With everything going on in the U.S. these days, and COVID-early-days levels of uncertainty, we started a new module in the Ipsos Consumer Tracker. It asks a two-part question: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
The Ipsos Vibe Check: Here's how worried Americans are about the government this week

1 month ago | ipsos.com | Matt Carmichael

With everything going on in the U.S. these days, and COVID-early-days levels of uncertainty, we started a new module in the Ipsos Consumer Tracker. It asks a two-part question: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel? So here’s the thing with the Vibe Check, in what is now its third month: This is data that really shouldn’t move too much. It’s a pretty simple set of questions. And yet… here we are, bouncy bouncy bouncy.