
Matt Malone
Sports Editor at The Daily Advertiser (Wagga Wagga)
Sports fan. Wagga Country Club. Formerly of The Daily Advertiser.
Articles
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2 weeks ago |
gravitatedesign.com | Matt Malone
A Product Qualified Lead (PQL) is a user who has experienced real value from your SaaS product—often through a free trial or freemium model—and demonstrates buying intent. PQLs typically convert at significantly higher rates than other lead types. Unlike MQLs who’ve just shown interest, PQLs have used your product and proven they understand its value. In product-led growth models, PQLs often represent your highest-quality leads because they’re further along the buying journey.
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1 month ago |
washingtonpost.com | Matt Malone
The next pope should be more accepting of free markets (washingtonpost.com) The next pope should be more accepting of free markets By Matt Malone 2025050710150700 When Jorge Mario Bergoglio stepped onto the balcony of St. Peter's Basilica in 2013, what the world saw was both familiar and new. Surrounded by the usual courtly trappings, he looked every bit a pope.
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1 month ago |
gravitatedesign.com | Matt Malone
Organic traffic is essential for b2b saas marketing. It shouldn’t just bring in visits—it should fuel demos, trials, and revenue. That’s where B2B SaaS SEO becomes an important engine for growth. B2B SaaS companies face unique SEO challenges: complex buyer journeys, long sales cycles, multi-stakeholder decision-making, and increasingly competitive SERPs with zero-click results.
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1 month ago |
gravitatedesign.com | Matt Malone
B2B SaaS marketing encompasses the strategies and tactics used to promote and sell software-as-a-service (SaaS) products to other businesses. Unlike traditional marketing, it requires a sharp focus on raising awareness and acquiring customers by addressing the unique challenges businesses face.
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2 months ago |
theglobeandmail.com | Matt Malone
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One of the better wins you’ll see that

Well done @illeoc09 Top class drive & even better celebration!

RT @markhart01: Wagga races today have been postponed due to continued rain this morning @mtcwagga @racing_nsw