Matt Smith

Oct 19, 2024 | creativebloq.com | Matt Smith

Typography is just one method used to convey information to an end user, while creating typographical contrast helps focus attention and bring balance to an overall composition. At its simplest, graphic design exists as a means for guiding people’s attention to what you want to them to look at – whether it be a print advert, an event poster or a flashing fire exit. Every design is a journey for the user, directing them to a key piece of information in the most efficient and concise way possible.

Sep 19, 2024 | creativebloq.com | Matt Smith

It's Typography Week, and we're delving into the the history of sans serif, one of the most iconic typefaces in use today. Literally translating to ‘without serif’, this typeface can be mapped to changes in society, whether it’s the birth of industrial mechanisation or the digital age. For a large part of history, before the invention of Gutenberg’s printing press, text had to be written by hand.

Sep 16, 2024 | creativebloq.com | Matt Smith

Somewhere right now a designer is silently screaming at an example of bad kerning, whether on a sign, website, magazine or menu. Have you ever noticed words where some letters are closer together while others are further apart? A warning – once you open this can of worms you will never unsee it – kerning will haunt you wherever you go. The aim of a type designer is to create a visually uniform flow across letters that reads as one undisturbed line rather than stopping the eye at every gap.

May 13, 2024 | creativebloq.com | Matt Smith

The demands of web development are constantly changing. Adding animation to your website can help you stand out from the crowd and increase average viewing time spent on your page. In the past this would have been created using CSS or JavaScript, but Lottie is set to become the standard format. Based on JSON, Lottie is a file format that was developed by Airbnb to create more complex animations than those available in standard CSS.

Mar 11, 2024 | creativebloq.com | Matt Smith

Adobe Illustrator dealsAfter years of incremental generational improvements, Adobe apps have seen a sudden seismic shift in updates, as they attempt to keep pace with the universal proliferation of artificial intelligence. Photoshop recently added generative options and improved selection (read our review here) and now it’s Illustrator’s turn to make use of Adobe’s proprietary AI engine, named Firefly.