Matthew Detzel

Oct 18, 2023 | jdsupra.com | Daniel Buchholz |Da'Morus Cohen |Matthew Detzel

The Federal Trade Commission (FTC) has proposed a new rule that seeks to broadly prohibit businesses from misrepresenting total costs by omitting mandatory fees from advertised prices and misrepresenting the nature and purpose of fees. The proposed rule is a continuation of the FTC's goal to establish a set of guidelines that would provide consumers key protections against businesses that unlawfully charge "junk fees" without their consent or engage in "bait-and-switch" advertising.

Oct 18, 2023 | mondaq.com | Matthew Detzel |Daniel Buchholz |Da'Morus Cohen

The Federal Trade Commission (FTC) has proposed a new rule that seeks to broadly prohibit businesses from misrepresenting total costs by omitting mandatory fees from advertised prices and misrepresenting the nature and purpose of fees. The proposed rule is a continuation of the FTC's goal to establish a set of guidelines that would provide consumers key protections against businesses that unlawfully charge "junk fees" without their consent or engage in "bait-and-switch" advertising.