Matthew Gibbons

2 months ago | webfx.com | Matthew Gibbons

Skip to main content ↓ Digital Marketing That Drives Revenue® Get a Proposal Home Blog SEO What Do SEO Services Include? Digital marketing strategies like search engine optimization (SEO) are crucial to the success of businesses like yours. That’s why so many companies place such a huge emphasis on optimizing those strategies, and it’s why businesses commonly choose to invest in professional SEO services. Maybe you’re considering SEO services for your own company. But what are SEO services —...

2 months ago | webfx.com | Matthew Gibbons

At this point, it’s old news how big social media is. Even so, many businesses still underestimate how much value it offers them. These businesses make an effort to market themselves online, and yet they miss out on the biggest source of online activity. Of course, some businesses might recognize the value of social media marketing, but simply lack the time, resources, or expertise to implement it.

Dec 17, 2024 | webfx.com | Matthew Gibbons

When you run a business — or even if you only market for one — data is everything. In particular, having data on your customers is essential, as it helps you identify who your target audience is, what they want, and how to more effectively sell to them. That’s why so many businesses make a point of investing in a customer data platform (CDP) to help them track all of that information. If you’ve spent any time looking for a CDP for your own business, you’ve probably heard of Segment.

Dec 3, 2024 | webfx.com | Matthew Gibbons

Skip to main content ↓ Digital Marketing That Drives Revenue® Get a Proposal Home Blog Digital Marketing The Essential Due Diligence Checklist for Private Equity Firms Your firm has to perform due diligence whenever it makes a purchase, so you’re probably already well aware of what it is and why it’s important to get right. But you might not be as certain about what it should look like. Maybe you’re concerned that your due diligence process doesn’t include all the steps it should. Don’t worry...

Nov 20, 2024 | webfx.com | Matthew Gibbons

Paid advertising platforms are a great way for you to put your business in front of the right people while you build up your organic strategies. But which PPC platform will drive the best results for your business? Below is a list of 21 of the top ad networks you can use for your PPC campaign.