Matthew Keys

2 weeks ago | thedesk.net | Matthew Keys

Charter Communications’ advertising business Spectrum Reach is partnering with digital ads technology firm PubMatch that promises to improve business for clients of both services. The pact will see PubMatic expand its connected TV marketplace with inventory from Spectrum’s line-up of more than 450 streaming and traditional TV networks, including those that offer high-demand live news and sports.

2 weeks ago | thedesk.net | Matthew Keys

A judge in Delaware has issued a preliminary ruling in favor of Dominion Voting Systems in its ongoing lawsuit against right-of-center news outlet Newsmax over its airing of unsubstantiated conspiracy theories linked to the outcome of the 2020 presidential election.

2 weeks ago | thedesk.net | Matthew Keys

More than 55,000 individuals registered to attend the National Association of Broadcasters’ (NAB) annual trade event NAB Show in Las Vegas this year, according to data released by the industry organization. The four-day event, which wrapped up on Wednesday, included registered attendees from more than 160 countries, with one out of four attendees traveling from outside the United States to attend, and more than half of registered participants attending NAB Show for the first time.

2 weeks ago | thedesk.net | Matthew Keys

Nike and AT&T were among the advertisers that dominated with brand messaging and prominence during the NCAA college men’s and women’s basketball tournaments this year, according to a new report from media insights firm Samba TV.

2 weeks ago | thedesk.net | Matthew Keys

The E. W. Scripps Company has announced plans to produce and televise two new women’s sports tournaments that will debut later this year. The first will see Scripps Sports partner with Sports Illustrated on a new biennial all-star tournament called the “SI Women’s Games,” which will feature athletes from six different sports. This year, the tournament will take place in Oceanside, California and run from October 28 to November 2, the companies said.