Matthew Kropp

1 month ago | bcg.com | Djon Kleine |Julien Marx |Matthew Kropp |Vladimir Lukic |Nicolas de Bellefonds |Scott Porter | +2 more

Learn more about a powerful new tool in AI that can help you achieve your most important business objectives while driving innovation, efficiency, and growth.

Jun 21, 2024 | bcg.com | Matthew Kropp |Alex Baxter |Rob Fagnani |Kenneth Reisman

As GenAI drives the marginal cost of marketing content to near zero, the resulting speed, flexibility, and cost efficiency will alter how creative teams work.