Matthew Valentine

1 month ago | marketingweek.com | Grace Gollasch |Matthew Valentine |Charlotte Rogers

Rather surprisingly, I recently found myself listening to Jon Bon Jovi’s greatest hits from 1986. What a joyful celebration of cowboy Americana, so different from the studied insouciance of the playground bully who is today upending the world order that has achieved so much good. Not so much the strangled cry of a hollowed-out Rust Belt, more the angry bellow of America-first nationalism. We’re definitely living on a prayer, that is fast turning into an economic nightmare.

1 month ago | marketingweek.com | Matthew Valentine

The world of marketing is always changing. But does the industry have the right people, with the right skills and experience, to reach where it currently wants to go? Apparently not. According to Marketing Week’s 2025 Career & Salary Survey, there are significant skills gaps across the marketing sector. In particular, people with the tactical marketing skills required in modern teams are increasingly hard to find.

1 month ago | marketingweek.com | Jasper Baumann |Charlotte Rogers |Josh Stephenson |Matthew Valentine

Marketers are facing a car market in its fifth consecutive month of decline and while electric vehicle uptake continues to grow, it is still falling short of the 28% mandate set by the government for 2025.

1 month ago | marketingweek.com | Charlotte Rogers |Josh Stephenson |Matthew Valentine

Relationships matter in business, but to marketers some matter more than others. According to Marketing Week’s exclusive 2025 Career & Salary Survey, half (49.7%) of the 3,500 respondents say the sales team/chief sales officer is their most important relationship, closely followed by the CEO (46.5%). The sample are almost twice as likely to cite the relationship with sales as they are the CFO/finance team (26.2%).

1 month ago | marketingweek.com | Josh Stephenson |Niamh Carroll |Molly Innes |Matthew Valentine

Morrisons’ insights team once felt like they were “knocking on a closed door” when it came to having any great influence in the business. Customer engagement had always been a strategic priority for the business, explained senior insight manager Launa Senior at the Market Research Society’s Annual Conference last week (11 March), but it wasn’t the “thread” that connected everything together. “The insight often sat in silos and was used as a review piece rather than a guide,” she told attendees.