Maura Maxwell

London

Managing Editor at Fruitnet

Managing editor at Fruitnet. writing on fruit and vegetable business issues for @eurofruit, @asiafruit, and all our top titles.

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Articles

Unity is the key to success for Chilean cherry exporters

6 days ago | fruitnet.com | Maura Maxwell

The head of one of Chile’s biggest cherry export companies has urged the industry to put on a united front as it prepares for the forthcoming season. Alejandro García-Huidobro, president of PrizeIn an interview with Chilean fruit association Frutas de Chile at the recent Global Cherry Summit in Chile, Alejandro García-Huidobro, founder and general manager of Prize, said the industry must develop joint strategies and seek further market diversification to meet the challenges of the future.
CI tropical fruit growers form new association to boost exports

1 week ago | fruitnet.com | Maura Maxwell

(l-r) Francisco José Echandi; Narvay Quintero, regional minister of agriculture and Gabriela Pérez at the presentation ceremonyMore than 1,000 Canary Islands fruit producers have joined forces to boost the islands’ tropical fruit exports.
PML blasts government for inaction over border checks

1 week ago | fruitnet.com | Maura Maxwell

The CEO of UK perishable logistics firm PML Seafrigo has published a stinging rebuke to the government following a meeting of the Efra committee this week in which the government refused to confirm whether checks due to come in for medium risk fresh produce imports to the UK will begin as planned on 1 July.
Hi-tech salad bars power Picadeli’s global growth

1 week ago | fruitnet.com | Maura Maxwell

Greenfood, the owner Picadeli, says its groundbreaking AI solutions have led to a significant reduction in food waste and more optimised product assortment at its pioneering salad bars. Picadeli’s new Artctic X salad bar conceptSensors in each bar continuously collect data on sales, inventory levels, shelf-life, and temperature.
Four Frutura companies achieve B Corp certification

1 week ago | fruitnet.com | Maura Maxwell

Frutura Group has announced that four of its companies – Frutura LLC, Dayka & Hackett, Subsole and Frutura Uruguay – have achieved B Corp certification. They join Peru’s Agricola Don Ricardo, which became the first Frutura company to be accredited in September last year.
Chiquita Panama warns of irreversible losses due to strike

1 week ago | fruitnet.com | Maura Maxwell

Chiquita Panama says it has lost 450,000 boxes of bananas destined for export this week due to a week-long strike by farm workers paralysing its operations in Bocas del Toro. The company warned that the ongoing walkout is also causing the deterioration of its plantations. In an official statement, the company called on all its employees to return to work to protect the fruit and ensure its proper harvest, packaging, and export.
Chilean apple exports set to grow slightly in 2025

1 week ago | fruitnet.com | Maura Maxwell

Chilean apple exports are projected to grow by 4.4 per cent this season to 573,658 tonnes according to the first new-season forecast from the country’s Pink Lady Fruit Committee. The committee’s coordinator, Ignacio Caballero, said a 4.4 per cent increase is expected across most apple varieties, especially red varieties, with the entire Pink Lady category forecast to grow by 5 per cent.
Morocco announces new subsidy plan for citrus exports to Europe

1 week ago | fruitnet.com | Maura Maxwell

The Moroccan government has announced a new subsidy plan to bolster the export of fresh citrus fruits in the wake of strengthening competition from Egypt and other suppliers. The plan, which covers all varieties except for Nadorcott mandarins, sets out a financial support mechanism for a period of five years, starting in 2024 and culminating in 2028. It provides a subsidy of MAD 1,000 (around €90) per tonne for exports of fresh citrus to the European Union, UK and African countries.
Ifad launches first-ever project to help Libyan farmers combat water scarcity

1 week ago | fruitnet.com | Maura Maxwell

The International Fund for Agricultural Development (Ifad) and United Nations Office for Project Services (Unops) have launched a new US$9.2mn investment project in cooperation with the Government of Libya that will help 57,000 smallholder farmers and pastoralist households in chronically dry areas make their water supplies last longer and build their resilience to climate change.
ICA unveils new initiative to boost fruit consumption in the young

1 week ago | fruitnet.com | Maura Maxwell

Swedish retailer ICA has launched a scheme to improve the health of children and young people in Sweden by increasing their consumption of fruit. From this May, ICA will implement several strategic efforts to inspire healthy eating habits and reverse the downward trends in consumption. Only one in ten children currently eats enough fruits and vegetables, which could lead to obesity and other lifestyle-related diseases.