Max Miller

London

Senior Reporter at Broadcast Magazine

Senior Reporter for @broadcast_sport and @broadcast_TECH. Formerly @Metro_Sport. MA Interactive @cityjournalism

Articles

Sportian AI agents to spy fan engagement opportunities

1 week ago | broadcastnow.co.uk | Max Miller

Update to its Sportian Performance product adds new layers of analysis and engagement Sportian, the sport division of Globant, has updated its Performance platform with a number of AI agents for football analysis. The tools provide real time analysis into players’ attacking potential, overall performance, and the goal probability of certain situations. Another analyses betting market data to detect possible match fixing.
Masters Sunday becomes most watched day in Sky Sports history

1 week ago | broadcastnow.co.uk | Max Miller

7.5 million tuned into watch Rory McIlroy finally win golf’s career grand slam at Augusta Sky Sports has revealed that Masters Sunday was the most watched day in its history. 7.5 million tuned into its linear channels on Sunday, as viewers were drawn to watching Rory McIlroy finally win at Augusta and complete golf’s grand slam of major events.
WBD & AWS launch Cycling Central Intelligence platform

1 week ago | broadcastnow.co.uk | Max Miller

AI-powered tool will give mountain biking commentators and production teams easier access to data Warner Bros. Discovery and AWS have partnered to launch the Cycling Central Intelligence platform for the UCI Mountain Bike World Series.
NAB 2025: Quickplay launches AI-powered Shorts for sport

1 week ago | broadcastnow.co.uk | Max Miller

Company builds on AI-powered shorts tool first launched in January Quickplay has updated its Shorts software to apply it to live sport. Shorts, which was first launched in January 2025, can create and syndicate short-form vertical content from live and on-demand shows, and turn this content into an infinite scroll experience for streaming platform users, with personalised feeds and interactive engagement tools among other features.
HBS & NVP to produce LaLiga

1 week ago | broadcastnow.co.uk | Max Miller

HBS and NVP have been selected to deliver media production and distribution for LaLiga. The pair will form a joint venture in Spain to run the operations, after winning the tender for five years from the 2025-26 season. They take over from previous host broadcaster Mediapro. LaLiga had put five audiovisual production lots out to tender in September 2024, with HBS picking up three of them - which will now be operated alongside Italian outside broadcast provider NVP.
Whisper & Red Bull deliver wildest obstacle race

1 week ago | broadcastnow.co.uk | Max Miller

Red Bull Ibiza Royale saw 180 two-person teams take on 1.4km course Whisper and Red Bull have delivered the Red Bull Ibiza Royale for Red Bull’s D2C platform and social channels. Dubbed the world’s wildest obstacle course, the event saw 180 two-person teams take on a 1.4km course dotted with obstacles created by Red Bull designers and creators. Whisper produced all content from the event, including the heats and grand final, on 9 April.
NAB 2025: Appear unveils X5

1 week ago | broadcastnow.co.uk | Max Miller

X5 is designed for smaller productions, as opposed to existing X10 and X20Appear has launched the X5 media processing and content delivery solution. The X5 joins the X10 and X20 in the X platform range, and is targeted at smaller scale live productions, aiming to deliver ultra-low latency, high-quality compression, and superior IP media transport in a more compact design than the X10 or X20.
How Sky Sports will bring the 2025 Masters to UK fans

2 weeks ago | broadcastnow.co.uk | Max Miller

Sky Sports will be transporting viewers to the Augusta National golf course this week, 10-13 April, with many UK golf fans eager for Rory McIlroy to finally win the green jacket.
BBC Sport dives into Aquatics GB Swimming Championships

3 weeks ago | broadcastnow.co.uk | Max Miller

BBC Sport has agreed a two-year broadcast deal for the Aquatics GB Swimming Championships. The broadcaster brought the event back to TV screens last year, and it drew over 500,000 streams over its week of competition. For 2025, the event takes place 15-20 April and the BBC aill show every finals session on iPlayer as well as the BBC Sport website and app.
Premier Sports partners with Rugby Journal

3 weeks ago | broadcastnow.co.uk | Max Miller

Premier Sports has partnered with the Rugby Journal magazine. Subscribers via Sky or the Premier Sports streaming service will be able to access digital editions of the Rugby Journal back catalogue and new magazines when they are released. They will be available on the Premier Sports website to logged in customers.