Max Signorelli

May 30, 2024 | digitaltveurope.com | Max Signorelli

Video subscription service churn has long been considered detrimental to the industry, with service owners lamenting lost revenue from the theoretically infinite chain of monthly payments. This revenue loss is obvious to the churned video service, but it does not necessarily mean that these consumers are not valuable to the industry as a whole. In fact, these consumers are among the most valuable media customers, taking many more services and using them much more frequently than non-churners.

May 9, 2024 | digitaltveurope.com | Max Signorelli

As people age, many of their media and entertainment consumption habits go with them into the next stages of their lives. Observed examples of this include usage of social video services, gaming habits, and familiarity with digital assistants. At the same time, socioeconomic factors can draw consumers into different habits that better fit new lifestyles as they age.

Mar 28, 2024 | digitaltveurope.com | Max Signorelli

On January 29 in the US and February 5 in Canada, Germany, and the UK, Amazon Prime Video users began to experience advertisements within the service. An advertising-free video experience with Prime Video now costs 2.99 (USD, CAD, EUR, or GBP, respectively) as a monthly add-on to the service. The sports and live TV included within Amazon Prime Video and any ad-supported subscriptions through Amazon Channels will continue to show advertising as before, even with the Ad Free add-on.

Feb 1, 2024 | digitaltveurope.com | Max Signorelli

When considering a consumer’s ever-growing subscription video service portfolio, where a service stands in the hierarchy is increasingly important. Omdia Consumer Research has investigated the service stacking compositions of major online video markets worldwide for more than five years, tracking the emergence of new direct-to-consumer services and the growth of the forerunners in this sector.

Dec 13, 2023 | digitaltveurope.com | Max Signorelli

Over the last few years, media consumers worldwide have witnessed the launch of many new online video services, each seeking to claim the hearts and minds of their audiences, akin to the rise of Netflix in the mid-2010s. Much of this growth was facilitated by new partnerships and alliances with local service providers to create enhanced media offerings in an increasingly widespread format in a manner that consumers were growing accustomed to.