Maythe Monoche

2 months ago | therumlab.com | Maythe Monoche |Nelson Acosta

Havana Club continues to produce its signature smooth rum despite mounting tensions between Washington and Havana and a declining sugar cane harvest in Cuba. The company remains committed to its global presence, ensuring a steady supply to international markets. Havana Club International, a joint venture between Cuba Ron and French beverage giant Pernod Ricard, exports rum to 125 countries. However, the long-standing U.S. trade embargo prevents Cuban rum from entering the American market.

Jan 16, 2025 | therumlab.com | Maythe Monoche

As 2025 approaches, social drinking habits are evolving, driven by AI and consumer demands for meaningful and balanced experiences. Diageo’s Distilled 2025 report highlights key trends transforming the way people drink and socialize. The report analyzed over 160 million online conversations to uncover shifts in behavior that could redefine the drinks industry. Consumers are embracing “zebra striping,” where they alternate between alcoholic and non-alcoholic beverages at social events.

Jan 15, 2025 | therumlab.com | Maythe Monoche

While flavored and lower-ABV rums gain popularity among health-conscious drinkers, overproof rum remains a bartender’s favorite. With its high alcohol content, this type of rum shines in classic cocktails like the Zombie and Daiquiri, offering intense flavor profiles that cut through mixers and fruit flavors. Overproof rum continues to carve out its space in the growing global rum market despite being a niche category. Producers are innovating to attract consumers with premium overproof options.

Jan 13, 2025 | therumlab.com | Maythe Monoche

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Jan 12, 2025 | therumlab.com | Maythe Monoche

A medida que la industria del ron navega hacia el 2025, es momento de reflexionar sobre los hitos y logros que definieron el 2024. Desde colaboraciones innovadoras hasta el auge de prácticas sostenibles, este año demostró ser crucial para moldear el futuro del ron. A continuación, un repaso completo de los aspectos más destacados del Ron 2024. En 2024, la industria del ron redobló esfuerzos en sostenibilidad, reconociendo su papel vital para cumplir con las expectativas de los consumidores.